Product design engineering is an exciting industry that continually evolves alongside technology, product advancements, the demand for quicker turnaround times, unique and personalised products, and environmentally friendly supply chains and production. It's about understanding product requirements and functionality, questioning existing ways of doing things and seeing opportunities to change things for the better. Product design engineering blends a more technical engineering focus (such as mechanics, electronics, maths, engineering calculations of a products' design) with design principles, user experience, and technology to create new functional products or develop existing ones that can then be sold in competitive markets. This is integrated with manufacturing processes, CAD, rapid prototyping and digital prototyping technologies, software and practical skills to turn the design into reality which is fundamental to global market success and requires not only customer appeal, aesthetics and brand awareness but also consistent and correct functionality, superior quality and fitness for purposes all at a competitive price.