Do you have a vision for innovation? In this award-winning course, you will acquire the skills and techniques required to work professionally as a product designer. The BA (Hons) Product Design course aims to produce adaptable creative thinkers who are not afraid of a multi-disciplinary approach, adept at working in teams and understand emerging technologies and processes.Throughout your study, you will define problems and opportunities through cutting-edge research and analysis. With project-based modules, you'll progress your skills and techniques through hands-on experiential learning in our studios and workshops. Access to our unrivalled state-of-the-art prototyping and 3D printing equipment will give you everything you need to develop original ideas and deliver detailed designs that are ready for production.The course will allow you to explore areas essential to the discipline, including design process, user research and experience, ideation and iterative development, ergonomics and inclusivity, sustainability and materials selection, communication and visualization, as well as emerging trends and creative technologies. One of the unique benefits of our course is the emphasis on industry opportunities, allowing you to work on real-world projects with our industry partners. The expert lecturers and technicians will also provide a unique insight into the market and teach students to identify areas where design could have a significant positive impact in social, economic and environmental contexts.With collaboration at the heart of the course, students will have the opportunity to meet, learn, and work together across creative disciplines, stimulating their creative growth and collaborative working robustness. Students will create and market their own work with pitch presentations, images and design documents and leave the course with an industry-ready portfolio.Gain the tools needed to develop products that push boundaries and thrive in this innovative sector. Start your journey towards a fulfilling career in product design.

- Learn to communicate your design work by building physical and digital prototypes, sketches, design documents, renders and pitch presentations - Join a cohort of multiaward- winning students - A great staff to student ratio with unrivalled access to tutors - Develop original ideas and deliver detailed designs ready for production - Learn to recognise opportunities for designing innovative products for the future.

Graduates often proceed to a career in product design, packaging, service, retail interior design, 3D promotional design and user experience design.