Product Design BA (Hons) fosters a critical, analytical and creative approach to designing products, services and experiences.Formerly known as 'Design for Industry', product design has been delivered at Northumbria over forty years. During this time, our excellent teaching staff have empowered graduate designers with the knowledge, skills and creative confidence to design products, services and experiences relevant to the needs of people, society and business. We are proud to state that the world’s foremost design leaders and countless globally respected design practitioners are ex-graduates of our courses.Combining industry-run projects with academic learning, we ensure that you have the skills necessary to make a significant contribution to your chosen field of professional industrial design practice.