These undergraduate programmes are designed for participants looking to enter the design world, and provide a complete education allowing participants to acquire the necessary knowledge and skills to pursue a career in the chosen field.This programme offers students the opportunity to explore both analogue and digital product design, including homeware, lighting, urban furniture, advanced technology, and luxury design. The programme also includes cultural studies, and individual and group projects guided by tutors and supported by guest speakers, industry mentors, and field trips.The focus is on collaboration, team building, research, communication, and ethical design practice. The curriculum aims to help students become responsible, global citizens.The BA (Hons) Product Design programme challenges students to think both creatively and analytically in order to arrive at sophisticated solutions to complex and diverse problems. The programme provides students with the opportunity to explore a wide variety of analogue and digital applications, including homeware, lighting, urban furniture design, advanced technology, and luxury design. Throughout the programme, students engage in individual and group projects guided by subject tutors, industry mentors, guest speakers, and field trips, and are supported by a team of international academics and industry professionals. The focus is on collaboration, team building, research, communication, and ethical and responsible design practice, with a strong emphasis on developing as responsible, global citizens.The designer's role is to arrive at a product that is a considered compromise between many different and varied fields of study, resulting in conflicting constraints. Product Design is a difficult process that requires dedication, commitment, and attention to both the big picture and details. Well-developed hand/eye/mind co-ordination, spatial awareness, and manual sketching techniques are essential in design practice. Designers need to be able to develop and communicate their ideas rapidly and effectively. The programme develops both analytical and creative abilities and encourages the production of working prototypes to develop realistic designers.The course also aims to equip students with the skills to utilize CAD technology appropriately and effectively to assist in the design of a product. The programme provides a well-constructed, industry-relevant curriculum that prepares students for the demands of the profession. The key academic elements of research, understanding, analysis, assimilation, creativity, development, and presentation are implicit within the process of product design, making this course an excellent area of study for a first degree.