Product design is an exciting industry that continually evolves alongside technology, product advancements, the demand for quicker turnaround times, unique and personalised products and environmentally friendly supply chains and production. Product design is about understanding people and their emotional connections with products, questioning existing ways of doing things and seeing opportunities to change things for the better. Product design and innovation encompasses a variety of skills including an engineering theoretical understanding with marketing, branding, user experience, entrepreneurship and provides our graduates with all of the skills to successfully benefit both their own ventures or to become innovators within other businesses. This is integrated with manufacturing processes, CAD, rapid prototyping and digital prototyping technologies, software and practical skills to turn the design into reality which is fundamental to global market success and requires not only customer appeal, aesthetics and brand awareness but also consistent and correct functionality, superior quality and fitness for purposes all at a competitive price.