?Become a master strategist and innovative creator.

Course overview

On this online Marketing and Digital Communications MA, you’ll learn not just to react to the changing digital landscape, but to use emerging technologies to innovate and lead marketing transformations for international audiences.

You’ll immerse yourself in the ever-evolving landscape of marketing and digital communications and build a comprehensive working knowledge of marketing and branding strategy. On this Marketing & Digital Communications MA course, you'll learn how to recognise and adapt to the demands of client-led and agency-led perspectives. This includes understanding returns on investment, accountability and future planning, as well as how to use data-driven marketing insights in a professional, ethical and regulated process.

You will:

Deepen your cultural knowledge and bring greater diversity to your practice in order to face the opportunities and challenges presented by an increasingly global market
Future-proof your skills by developing the ability to embrace new marketing and digital communications approaches, as well as new and emerging ways of doing business
Learn how to embed sustainability into everything you do, considering the environmental impact of your work
Graduate as a forward-thinking marketing professional, ready to embrace change on a global scale

Marketing and Digital Communications MA (online) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full MA are part-accredited for qualifications CIM offers professional marketing practitioners.

Course details

Throughout this online masters in Marketing and Digital Communications, you’ll work independently and in teams on challenge-led projects. Following the latest industry practices and insights, you’ll create marketing plans, prepare briefs, craft content for a range of digital platforms and learn how to deliver a successful pitch to potential clients. You’ll also discover new marketing technologies and learn to research online audiences using digital ethnographies. At the end of the Marketing and Digital Communications MA, you’ll establish yourself as an expert on a theme, sector or trend through the development of your final major project.

Careers

As a graduate of this Marketing and Digital Communications MA, you could go into roles such as:

Marketing officer or manager
Account handler or planner
Content planner
Media planner
Consumer or market researcher
Data communications manager
SEO/SEM manager
Social media producer
Digital marketing executive

Research skills embedded throughout the modules and with the Major Project could allow you to successfully progress into postgraduate research programmes and PhDs in the areas of marketing, branding and digital communications.