PG Dip Global Digital Marketing
University of Essex Online
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( 3.7)

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Different course options
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Qualification

Postgraduate Diploma

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Location

University of Essex Online

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Study mode

Online

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Start date

OCT-25

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Duration

16 Months

Course info

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Qualification

Postgraduate Diploma

Location

University of Essex Online

Study mode

Online

Start date

OCT-25

Duration

16 Months

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Qualification

Postgraduate Diploma

Location

University of Essex Online

Study mode

Online

Start date

APR-25

Duration

16 Months

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Qualification

Postgraduate Diploma

Location

University of Essex Online

Study mode

Online

Start date

JUL-25

Duration

16 Months

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Course info

OverviewIn the modern business world, it is essential for marketers to have a solid understanding of the increasing number of digital channels available. It is especially important that they are aware of the opportunities created by them on an international scale, as well as the challenges that arise.This short postgraduate marketing course introduces you to a variety of crucial strategies to promote products and services and the underlying theory behind them. You will study a range of topics ...Read more

Overview

In the modern business world, it is essential for marketers to have a solid understanding of the increasing number of digital channels available. It is especially important that they are aware of the opportunities created by them on an international scale, as well as the challenges that arise.

This short postgraduate marketing course introduces you to a variety of crucial strategies to promote products and services and the underlying theory behind them. You will study a range of topics including:

  • the external context in which international businesses operate and the opportunities and challenges posed
  • the internal processes that occur within a consumers mind and how to choose corresponding marketing strategies
  • management of internal and external communications aimed at creating a favourable point of view among stakeholders
  • data analytics for managers, including the technical aspects of collecting and organising data

Alongside the specialist knowledge you gain, you will also improve your skills in communication, critical thinking and research. Towards the end of your studies you will have the opportunity to advance onto the full Masters.

Teaching methods

Studying online gives you the freedom to study when and where it suits you – at home, during your lunch hour or anywhere else you have internet access.

Our courses are delivered through a virtual learning environment (VLE) instead of a traditional campus. This means you will have access to your study materials 24/7, including:

  • multimedia lecturecasts made up of written content, short videos, animation, audio recordings, infographics, short tests and mini-assignments
  • discussion forums for you to chat about the course content with fellow students
  • live Q&A sessions with your tutors
  • a comprehensive eLibrary of textbooks and academic journals
  • support from academic staff and your dedicated Student Support team

To ensure you receive the support you need from your tutor, we cap our class sizes at 20 students.

Assessment methods

Rather than fretting about exams, you will be assessed exclusively through assignments. This can be by engaging in discussion forums throughout your modules, completing reflective journal entries, or by submitting longer written pieces.

We are committed to providing frequent and transparent feedback through the following ways:

  • Our assessment criteria are designed to be simple and transparent.
  • You will always be aware of your current provisional grade, right from the start of the programme.
  • You will be able to view your marks clearly in your gradebook whenever you log onto the learning platform.
  • There is a 7-day turnaround for marking and feedback of assessed work.
  • You will have regular contact with your Student Support team, with whom you can discuss any concerns as soon as they arise.

Career prospects

Businesses across all sectors are in need of talented and knowledgeable marketing professionals to help them stand out and broaden their market share. Whether you hope to move into a marketing role within your current industry or get ahead in your existing marketing career, this course will give you a range of relevant technical and transferable skills.

Job titles you may apply for include: Marketing Executive, Digital Brand Manager, Content Marketing Specialist, Community Manager, Marketing Strategist, SEO Specialist, Marketing Manager, Creative Director or Content Creator.

Modules

Modules (Level 7)
IDP Connect

Entry requirements

Academic entry route - You must have the following qualifications as a minimum: an undergraduate degree from an approved institution, equivalent to a UK Honours degree, or a relevant Level 6 professional qualification. Work experience entry route - Have at least three years relevant work experience.

Tuition fees

Students living in

Domestic

£520 month

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from Domestic

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

Full tuition fee: £8,314. The fee mentioned above is for 2024/2025 entry. There may be a slight increase in 2025/2026 entry.

£544 month

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from EU

The amount you'll pay if you come to study here from somewhere in the EU.

Full tuition fee: £8,700. The fee mentioned above is for 2024/2025 entry. There may be a slight increase in 2025/2026 entry.

£544 month

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from International

The amount you'll pay if you come to study here from a country outside the EU.

Full tuition fee: £8,700. The fee mentioned above is for 2024/2025 entry. There may be a slight increase in 2025/2026 entry.

IDP Connect

Uni info

University of Essex Online
University of Essex Online , Leeds

University of Essex Online is a top 30 UK university (Complete University Guide 2025)....

Student rating
( 3.7) View reviews
University of Essex Online
West Gate 6 Grace Street Leeds LS1 2RP United Kingdom
Nearest train station: Leeds  0.2 miles away
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