It is increasingly important that marketing professionals have a strong understanding of the various digital channels available and how to optimise the use of these channels in order to attract customers to their companies and drive sales.This short postgraduate course is designed to introduce you to a range of key marketing strategies and concepts, and the practical skills needed to implement these techniques. You will study topics such as:the external context in which international businesses operate and the opportunities and challenges posedthe internal processes that occur within a consumer’s mind and how to choose corresponding marketing strategiesthe key elements that marketers must integrate to establish and sustain service excellence and provide customer valueAlongside developing specialist knowledge, you will also improve your skills in problem solving, communication and research. At the end of your course, there will be the opportunity to progress onto a PG Dip or the full Masters.Teaching methodsStudying online gives you the freedom to study when and where it suits you – at home, during your lunch hour or anywhere else you have internet access.Our courses are delivered through a virtual learning environment (VLE) instead of a traditional campus. International students residing in specific regions outside the UK may be eligible for a scholarship of up to 20% on the remaining intakes in the 2025-26 academic year of our undergraduate and postgraduate online courses. Students residing in Africa can also enjoy a 20% scholarship for the remaining intakes in the 2025-26 academic year of all eligible undergraduate and postgraduate courses.