St Marys University Londons 100% online MBA in Digital Marketing enhances your knowledge of economics, cost-based decision making, corporate financial management, operations, marketing strategy, organisational management, corporate planning and more. In our digital classroom, you will apply the theories you learn to real-world workplace challenges, learn to collaborate and work effectively in teams across and within functional areas, enhance your communication skills, sharpen your critical and analytical thinking, deepen your ethical decision-making in business contexts, and proactively anticipate rapidly changing business challenges in a global economy.
The digital marketing specialisation comprises three courses to equip you with the knowledge, skills, and tools needed to use marketing tools on digital platforms to promote a product or service for increasing an organisations customer base. You will explore digital marketing strategies, search engine marketing, and how to create content the commercial and social context behind digital marketing building effective relationships with customers through social media, and how to apply the key building blocks of successful digital strategies.

Youll develop your capacity to:

• retrieve, visualise, analyse, and apply digital marketing data to real-world scenarios for marketing strategy
• select and implement the appropriate tools and techniques to support specific digital campaigns and experiences in line with digital marketing best practice
• develop effective metrics and KPIs to evaluate and optimise the performance of digital campaigns and experiences
• design and implement a social media marketing strategy integrated into a businesss overall market strategy
• evaluate, compare, and select the appropriate social media marketing tools and platforms in line with business goals and target audiences
• examine and analyse digital marketing tactics, including social media, email marketing, and websites, and use data analysis and measurement to optimise their performance.

And grow your career

Digital marketing is a rapidly growing industry that offers a range of career opportunities. St Marys online MBA in Digital Marketing develops your ability to analyse, evaluate and manage market opportunities to grow your career in roles such as: Digital Marketing Manager, Paid Search Manager, Digital Marketing Director, Social Media Manager, Market Research Manager and more.

Career path

14 industry-focused MBA degrees and 5 MSc Computer Science programmes.