This online master programme has been designed to provide the strategic marketing and management skills needed to develop, implement and manage targeted marketing campaigns with international impact.

From global economic patterns to domestic cultural diversity, international considerations have a huge effect on today’s marketplace. This means the in-depth market research, data analysis, strategic planning and management skills delivered by our master degree have never been more important.

Career Direction

Our master programme will ensure that you are equipped with a competitive and strategic advantage in the workplace. You will also find yourself perfectly positioned for further study, entrepreneurship or a high-level marketing career in outstanding organisations on the global stage.

A small selection of the options available to you include brand, product or account management as well as service marketing and customer relationship management (CRM) in the global context.