This practical course will mentor, coach and equip you with the business, project management, entrepreneurial and collaborative skills needed to work across various creative business roles. These roles include agent, artist manager, A&R and label manager, music marketing and PR, live events, tour or venue manager.You will work on industry briefs and projects that will allow you to create and build impressive business, management, entrepreneurial and innovative skills for your portfolio. You will understand investors in creative industries and the income streams that flow from creative work such as intellectual property rights, publishing and 'sync' income and streaming, live performance, music distribution and the impact of AI and new technologies.You will collaborate with the next generation of creatives with big ideas for creative start-ups and be supported to run your own events, manage artists, and get involved in marketing and promoting creative business’ and musical releases across a variety of sectors and genres.There will be opportunities for students to network with industry professionals and gain valuable insights into the music business and wider creative industries.For students with creative musical skills and aspirations, we also offer a carefully curated hybrid business programme that allows you to study topics from both the business programme and a specialist music programme of your choice: composition, performance, production or songwriting. Developed for the next generation of music practitioners with big ideas, you’ll cover a range of units that will help you to expand your skill set and become fluent in your area of music practice alongside creative industry business, marketing and management.