The media landscape has changed almost beyond recognition in recent years following a digital revolution which has paved the way for a 24-hour rolling news agenda on TV and the internet. In that time, sport journalism has also developed to become the fastest growing sector in UK media.Traditional print and broadcast sport journalism, while still powerful communications platforms, are being forced to adapt and change in order to survive in a new and rapidly-developing media environment. As a result, sport journalists are now expected to develop a range of digital and social media skills which enable them to tell a story across a number of platforms in order to reach a wider, often global, audience.For example, a print journalist is expected to write multiple match reports for a single game that will be published at full time online and for the following days paper. On top of this they’re expected to maintain a live blog of the game they are covering, as well as use social media to post comments, photos and video.