MSc Tourism Marketing and Analytics
University of Liverpool
Student rating
This is the overall rating calculated by averaging all live reviews for this uni on Whatuni.
( 4.3) View reviews

Want to know what it's like to study this course at uni? We've got all the key info, from entry requirements to the modules on offer. If that all sounds good, why not check out reviews from real students or even book onto an upcoming open days?

Different course options
2 options available
academic-cap
Qualification

MSc - Master of Science

location-pin
Location

Liverpool Campus

beaker
Study mode

Full Time

calendar
Start date

SEP-25

time
Duration

1 Year

Course info

Select a course option


Qualification

MSc - Master of Science

Location

Liverpool Campus

Study mode

Full Time

Start date

SEP-25

Duration

1 Year

SELECTED

Qualification

MSc - Master of Science

Location

University of Liverpool

Study mode

Part Time

Start date

SEP-25

Duration

2 Years

SELECT

Subjects

Select a subject


Marketing
SELECTED

Exam type

Select a an exam type


Location

Select student location


Domestic
SELECTED

Other UK
SELECT

Channel Islands
SELECT

EU
SELECT

Rest of World
SELECT

Course info

Course overviewThe global tourism industrys recovery post-pandemic, coupled with advancements in digital marketing and analytics, is driving demand for professionals equipped with both marketing acumen and analytical skills in the tourism sector. With our new MSc Tourism Marketing and Analytics, you will develop a masters level understanding of the international tourism industry and the knowledge and skills needed to excel in it.IntroductionThis specialised programme provides a strong ...Read more

Course overview

The global tourism industrys recovery post-pandemic, coupled with advancements in digital marketing and analytics, is driving demand for professionals equipped with both marketing acumen and analytical skills in the tourism sector. With our new MSc Tourism Marketing and Analytics, you will develop a master's level understanding of the international tourism industry and the knowledge and skills needed to excel in it.

Introduction

This specialised programme provides a strong foundation in both marketing and analytics, preparing you for strategic roles in the tourism industry. It combines the key concepts of marketing management, including consumer behaviour, digital marketing strategies focussed on tourism and brand management, and advanced data analytics.

You will analyse data through real-life case studies and practical examples from various sources such as website visits and booking patterns. In doing so, you will understand how tourism businesses gain valuable insights into customer preferences and behaviours. You will also learn how to tailor marketing strategies effectively, target specific customer segments and personalise messaging and offerings.

An essential part of your professional development is gaining prowess in using relevant analytical tools and techniques. You will discover how tourism businesses optimise their marketing campaigns by measuring key performance indicators (KPIs) to understand how they allocate resources efficiently, identify areas for improvement and maximise their marketing efforts.

Key stats

WUSCA ranking:
WUSCA student ranking
These are the 2024 rankings, based on ratings given by past and current students.
11/101
CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2025
5th
CUG Ranking
CUG Ranking
Source: Complete University Guide 2025
19th
What students say
H
Himanshi
05 Feb 25

I think one think the university can improve would be career and job support, from job prespective its really hard for an international student to get a secured job even though..Read more

A
Anindita
05 Feb 25

Best thing - Study areas, cafeterias, faculty, fellow students worst thing - less career/part time opportunities..Read more

Entry requirements

We accept a 2:2 honours degree from a UK university, or an equivalent academic qualification from a similar non-UK institution. This degree can be in any subject discipline.

Tuition fees

Students living in

Domestic

£14,000 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from Domestic

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

Foundation year fee: £28,000.

£14,000 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from Other UK

This is the fee you pay if the University is not in the same country that you live in (England, Scotland, Wales, Northern Ireland)

Foundation year fee: £28,000.

£14,000 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from Channel Islands

Foundation year fee: £28,000.

£30,000 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from EU

The amount you'll pay if you come to study here from somewhere in the EU.

The amount you'll pay if you come to study here from somewhere in the EU.

£30,000 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from International

The amount you'll pay if you come to study here from a country outside the EU.

The amount you'll pay if you come to study here from a country outside the EU.

IDP Connect

Latest reviews

Latest Marketing reviews

Marketing
Marketing
H
Himanshi
05 Feb 25
Marketing MSc
I think one think the university can improve would be career and job support, from job prespective its really hard for an international student to get a secured job even though...
Read more
A
Anindita
05 Feb 25
Marketing MSc
Best thing - Study areas, cafeterias, faculty, fellow students worst thing - less career/part time opportunities...
Read more
Review breakdown
University rating
University rating
Students' union
Societies and Sports
University halls
Facilities
Lecturers and teaching quality
Local life
Career prospects
Student support
Location
Campus look and feel
Student life
Course rating
Course content
Work placements and internships
Tutor contact time
Subject facilities
University location
Cost of living
Safety
Public transport
Part-time work opportunities
Graduate employment opportunities
Diversity
Location
Safety
Room allocation
Internet/wifi
Value for money
Property management

How Marketing students rated:

Student rating
( 4.5) 22 reviews
5 star
55%
4 stars
36%
3 stars
9%
2 stars
0%
1 star
0%

How all students rated:

Student rating
( 4.3) 1,355 reviews
5 star
42%
4 stars
46%
3 stars
10%
2 stars
2%
1 star
0%
Search reviews that mention

Uni info

University of Liverpool
Foundation Building, Brownlow Hill Liverpool L69 7ZX United Kingdom
Nearest train station: Liverpool Lime Street  0.2 miles away
Thinking of studying in Liverpool?

Check out our

Liverpool city guide

Similar courses at this uni

Find a course

  • Undergraduate
  • HND / HNC
  • Foundation degree
  • Access & foundation
  • Postgraduate