MSc Strategic Marketing with Global Business Development
University of Hertfordshire
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Different course options
4 options available
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Qualification

MSc - Master of Science

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Location

College Lane campus - University of Hertfordshire

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Study mode

Full Time

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Start date

JAN

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Duration

1 year

Course info

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Qualification

MSc - Master of Science

Location

College Lane campus - University of Hertfordshire

Study mode

Full Time

Start date

JAN

Duration

1 year

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Qualification

MSc - Master of Science

Location

College Lane campus - University of Hertfordshire

Study mode

Full Time

Start date

JAN

Duration

17 months

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Qualification

MSc - Master of Science

Location

College Lane campus - University of Hertfordshire

Study mode

Full Time

Start date

SEP-25

Duration

17 months

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Qualification

MSc - Master of Science

Location

College Lane campus - University of Hertfordshire

Study mode

Full Time

Start date

SEP-25

Duration

1 year

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Subjects

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Marketing
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Accounting & Finance
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Business & Management Studies
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Course info

About the courseMSc Strategic Marketing with Global Business Development is designed to develop master’s level knowledge and skills within the marketing discipline and to enhance employability within this field.The Programme offers 3 award routes that you can choose to study:One-year full-time MSc Strategic Marketing with Global Business DevelopmentTwo year full-time MSc Strategic Marketing with Global Business Development (Sandwich)Two year MSc Strategic Marketing with Global Business ...Read more

About the course

MSc Strategic Marketing with Global Business Development is designed to develop master’s level knowledge and skills within the marketing discipline and to enhance employability within this field.

The Programme offers 3 award routes that you can choose to study:

  • One-year full-time MSc Strategic Marketing with Global Business Development
  • Two year full-time MSc Strategic Marketing with Global Business Development (Sandwich)
  • Two year MSc Strategic Marketing with Global Business Development (Experiential Learning).

The two-year full-time MSc Strategic Marketing with Global Business Development welcomes you for a September entry only.

The course offers you the opportunity to explore Global Business Development in several areas. It deepens your marketing knowledge and understanding by laying a foundation through modules covering competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing. You also cover entrepreneurial marketing as we recognise that marketing in small organisations is different to that in large organisations.

You will have the opportunity to focus on proposal and bid management, explore effective marketing management and global business development. You will also explore entrepreneurial marketing. There will also be the opportunity to conduct either an independent major research project within your area of interest or an applied marketing project.

You will also build a strong network of marketing contacts. Some will become your close friends, and a few may even become your future colleagues.

Who is the course for?

This MSc Strategic Marketing with Global Business Development has been designed for:

  • graduates who have an undergraduate degree in marketing and want to specialize further while focused on Global Business Development
  • graduates who have an undergraduate degree in another discipline but want to specialize in marketing while focused on Global Business Development
  • marketing professionals who want to specialize even further within the discipline of Global Business Development.

Professional Accreditations

You will benefit from our strong links with the Chartered Institute of Marketing (CIM). The Business School is a CIM Strategic Partner and hosts the regional CIM Club that our students can attend and network. The partnership makes our Herts graduates particularly attractive to employers.

CIM qualifications can be gained alongside student memberships.

Key stats

Marketing
WUSCA ranking:
WUSCA student ranking
These are the 2024 rankings, based on ratings given by past and current students.
46/101
CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2025
53rd
CUG Ranking
CUG Ranking
Source: Complete University Guide 2025
84th
What students say
MM
Mahfuza Masud
03 Feb 24

Best aspects of the university is that how diverse it is and how nicely the program's have been designed. The tutors are also very helpful and supports students in every possible..Read more

Modules

Modules (Level 7)
IDP Connect

Entry requirements

The entry requirements for the programme are an honours degree (at least 2:2 or above) in any discipline, a degree equivalent professional qualification or appropriate work experience combined with a relevant qualification. 

Tuition fees

Students living in

Domestic

£14,400 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from Domestic

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

£17,250 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from EU

The amount you'll pay if you come to study here from somewhere in the EU.

The amount you'll pay if you come to study here from somewhere in the EU.

£17,250 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from International

The amount you'll pay if you come to study here from a country outside the EU.

The amount you'll pay if you come to study here from a country outside the EU.

IDP Connect

Latest reviews

Latest International Marketing reviews

International Marketing
International Marketing
International Business Studies
MM
Mahfuza Masud
03 Feb 24
MSc Strategic Marketing with Global Business Development
Best aspects of the university is that how diverse it is and how nicely the program's have been designed. The tutors are also very helpful and supports students in every possible...
Read more
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Uni info

University of Hertfordshire
University of Hertfordshire , Hatfield

The University of Hertfordshire offers a huge variety of postgraduate courses across 19 subject areas, from creative arts to...

Student rating
( 4.0) View reviews
CUG ranking
84th
University of Hertfordshire
Building, College Lane Hertfordshire Hatfield AL10 9AB United Kingdom
Nearest train station: Hatfield   0.9 miles away

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