Curious about studying MSc Sport Managementat University of Stirling? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.
MSc - Master of Science
University of Stirling
Full Time
Sep 2026
1 Year
The global growth of the sports industry is creating exciting new opportunities for graduates with a Masters in Sport Management (source: Research.com 2025). Our highly-rated course will position you to make use of these opportunities. You'll learn to combine management, marketing and financial skills with a specialist knowledge of sport. Our Sports Management Masters teaches you to: explore the principles of management and learn how to apply them to sport organisations; examine issues in global sport such as the impact of sport on human rights, the environment and the relationship between sport and the media; assess the financial operations of a sport organisation; propose creative responses to challenges that sport managers and marketers find in the industry. During your studies you’ll also have the opportunity to complete a placement with a local or international sport organisation. Former students have gained valuable experience during placements with Rangers Football Club, Royal Troon Golf Club, Active Stirling, The Falkirk Foundation, Scottish Volleyball and others. Learn from leading, experienced experts Our course tutors include trustees of National Governing Bodies of Sport and sport managers with wide professional experience. We have staff who actively consult with international sport organisations. These experienced professionals will give you unique insight into professional practice. We also invite guest lecturers to share their knowledge throughout your studies. Previous lecturers include: Neil Doncaster, Chief Executive at the Scottish Professional Football League (SPFL) Eve Muirhead, Scottish Curling David Edge, National Team Manager and Head of Rugby Operations at Scottish Rugby Jude Reid, Head of Sustainable Business at Scottish Sports Futures Scotland’s University for Sporting Excellence We’ve developed an international reputation for delivering sport courses that get results. We have been designated as Scotland’s University for Sporting Excellence since 2008 for our commitment to driving wider sports participation, preparing world-class athletes, and informing public health policy with our research. We’re consistently ranked among the best universities in the UK for our sports facilities, which include a 50m swimming pool, tennis courts, football pitches, athletics track and extensive indoor gym and fitness spaces. Study our MSc Sport Management and discover how you can be the difference in the global sports management marketplace.; Get real experience of working in sport management as you earn a Masters from Scotland’s University for Sporting Excellence. To earn your Sport Management Masters you’ll need to complete seven modules and a dissertation. Alternatively, you can graduate with a Postgraduate Certificate or Postgraduate Diploma by completing limited aspects of the course content.
Sport Management is a profession in high demand in the UK and abroad. Demands for well-prepared sport managers include academic knowledge and abilities to use critical thinking to lead sport organisations. To prepare for the market, in this module, you’ll explore the principles of management and learn how to apply them to sport organisations. The module presents key management theories and explores their application for both practice and research.
The development of Professional Practice takes on a variety of forms and understanding how this is done across different organisations is a significant part of sport management, development and administration. In this module, you’ll be given the opportunity to experience practical and organisational aspects of working in sport through a live industry placement.
Sport and exercise psychology is the science of mind and behaviour in sport and exercise settings. One of the defining features of psychologists is their scientific training and ability to use empirical evidence and theory to inform their service delivery. As such, this module will build upon your undergraduate learning and skills in research methods to provide in-depth knowledge and understanding of the subject as informed by current scholarship and research.
This module explores aspects of sport as a global phenomenon and will focus on issues connected to sport performance, policy and participation and their impact on the wider society. This module aims to increase your awareness and appreciation of the sport's influence around the world by exploring the social, political and cultural benefits of sport, as well as the more controversial impact of sport on the global stage.
Finance, financial management and economics are crucial to understanding contemporary sport and financial matters are crucial in almost every sport and sport organisation throughout the world. Any aspiring sport manager needs to have a good understanding of ways in which finance and economics impact contemporary sport and sport organisations.
Sport Management and Marketing Challenges will explore the practical application of theories and concepts that referred to the effective functioning of sport organisations and marketing departments.
The module will be delivered using a range of approaches including face-to-face and online activities. You’ll be allocated a personal supervisor to help support your research process via 1-1 supervision sessions and personal feedback and who will guide you towards writing up your dissertation.
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