MSc Public Relations and Strategic Communication
University of Stirling
Student rating
This is the overall rating calculated by averaging all live reviews for this uni on Whatuni.
( 4.1) View reviews

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Different course options
2 options available
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Qualification

MSc - Master of Science

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Location

University of Stirling

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Study mode

Full Time

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Start date

SEP-25

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Duration

12 months

Course info

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Qualification

MSc - Master of Science

Location

University of Stirling

Study mode

Full Time

Start date

SEP-25

Duration

12 months

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Qualification

MSc - Master of Science

Location

University of Stirling

Study mode

Part Time

Start date

SEP-25

Duration

24 months

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Communication & Media Studies
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Business & Management Studies
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Course info

OverviewOur Public Relations and Strategic Communication course gives you the chance to develop a critical appreciation of the role of public relations in contemporary societies, as well as key analytical, management and communication skills youll need for a successful career in communications and public relations. You’ll gain a solid understanding of the theory behind public relations and strategic communications, and have many opportunities to apply this theory to everyday communications and ...Read more

Overview

Our Public Relations and Strategic Communication course gives you the chance to develop a critical appreciation of the role of public relations in contemporary societies, as well as key analytical, management and communication skills you'll need for a successful career in communications and public relations. You’ll gain a solid understanding of the theory behind public relations and strategic communications, and have many opportunities to apply this theory to everyday communications and public relations practice.

By the end of your studies, you’ll have the necessary skills to work at a managerial level in public relations. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, and design and implement public relations and communication strategies.

We’re continually updating this well-established course in line with new advances in theory and practice, including how communication campaigns successfully integrate digital media. Field trips and guest lectures offer opportunities to discuss strategic communication issues with leading practitioners and scholars. These also give you networking opportunities and an understanding of current best practice.

This course was established in 1988 and was the first degree in public relations in the UK and one of the first in Europe. Several prominent public relations academics and practitioners have completed their education at Stirling.

Course objectives

On successful completion of this course, you will be able to:

  • develop advanced and critical understanding of complex communication phenomena and theories underpinning them;
  • develop, execute and evaluate strategic communications plans and campaigns;
  • communicate effectively to a wide range of audiences, using appropriate communications tactics, technologies and terminology;
  • advise on appropriate channels and messaging to meet strategic communications objectives;
  • integrate theory, research findings and awareness of communications technologies into campaign planning;
  • recognise and respond appropriately to the ethical challenges associated with strategic communication and public relations;
  • set objectives and design and implement public relations activities and tactics to meet those objectives;
  • carry out research and evaluation appropriate to public relations and strategic communications activities.
WUSCA ranking:
WUSCA student ranking
These are the 2024 rankings, based on ratings given by past and current students.
33/101
CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2025
21st
CUG Ranking
CUG Ranking
Source: Complete University Guide 2025
53rd
What students say
V
Virender
21 Oct 24

In the countryside, so certainly a great location to study. Great sources library materials, study rooms and great faculty...Read more

C
Comfort
26 Feb 24

The best part is the availability of resources for study. The school's library is well-curated, which has been valuable in carrying out course-based research. The not-so-good..Read more

Modules

Modules (Year 1)
IDP Connect

Entry requirements

A minimum of a Second Class Honours degree (2:1 preferred) in a relevant subject or equivalent is required. If you don’t have these formal qualifications, but have significant relevant work and life experience, we still encourage you to apply.

Tuition fees

Students living in

Domestic

£9,500 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from Domestic

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

£20,600 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from EU

The amount you'll pay if you come to study here from somewhere in the EU.

The amount you'll pay if you come to study here from somewhere in the EU.

£20,600 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from International

The amount you'll pay if you come to study here from a country outside the EU.

The amount you'll pay if you come to study here from a country outside the EU.

IDP Connect

Latest reviews

Latest Public Relations reviews

Public Relations
Public Relations
V
Virender
21 Oct 24
MSc Strategic Communication and Public Relations (Joint Degree PFU Barcelona)
In the countryside, so certainly a great location to study. Great sources library materials, study rooms and great faculty....
Read more
C
Comfort
26 Feb 24
MSc Strategic Communication and Public Relations (Joint Degree PFU Barcelona)
The best part is the availability of resources for study. The school's library is well-curated, which has been valuable in carrying out course-based research. The not-so-good...
Read more
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Uni info

University of Stirling
University of Stirling ,Stirling Stirling FK9 4LA United Kingdom
Nearest train station: Bridge of Allan  0.8 miles away

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