Overview

Stand out from the crowd with this innovative interdisciplinary programme that has been crafted to prepare you for industry

Our MSc Neuromarketing programme is where business meets psychology, exploring consumer behaviour through neuroscience.

You will gain a deep understanding of how the human brain shapes consumer decisions and will have hands-on experience with our cutting-edge neuroscience equipment. This unique experience allows practical application of neuromarketing theories, improving your research and strategy skills.

By the end of the programme, you will be equipped with the expertise to make data-driven decisions, confidently navigating the dynamic field of neuromarketing for a successful career.

Learn with the experts

Whether you’re a recent graduate from psychology, business, or a marketing professional aspiring to advance your career, our MSc programme is crafted and delivered by research-active academics. This ensures you receive state-of-the-art training and education to succeed in the field of neuromarketing.

We will supervise you as you design, implement, write and present your own novel research project, ensuring you have the skill set to apply the theoretical elements of the course in practice.

Careers

Where you could go after your studies

A career in neuromarketing and the people professions

The MSc Neuromarketing programme equips graduates with applied and marketing skills that could follow two possible career paths: commercial (neuromarketing) and academic (consumer neuroscience).

In the commercial route, opportunities include market research, consumer behaviour analysis, advertising, and product development. Graduates can explore roles such as advertising strategist, brand manager, or UX design.