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MSc - Master of Science
University of East Anglia UEA
Full Time
SEP-25
1 year
Select a course option
MSc - Master of Science
University of East Anglia UEA
Full Time
SEP-25
1 year
Select a an exam type
Prepare for a high-flying career in marketing with our intense MSc course. Marketing involves identifying customers and satisfying their needs, but the best marketers understand the broader business context.
In this Master’s course, you’ll learn to identify, evaluate, and execute marketing strategies while engaging and collaborating with company-wide specialisms. You don’t need prior marketing study or work experience to excel in this course. You’ll be introduced to key concepts and practices before delving deeper. If you have an undergraduate degree in marketing or related experience, this degree will push your skills and capabilities further.
This course provides an excellent foundation for a marketing career and is ideal for those with their own business or those working in a family business who are looking to enhance their marketing skills. Over 12 months of intensive study, you’ll gain intellectual and practical marketing skills, exploring theories, concepts, and techniques. You’ll build the analytical tools necessary for a lifetime of meaningful marketing decisions and learn to lead and respond both operationally and strategically in the dynamic global marketplace.
You’ll study the fundamentals of marketing and investigate new critical areas such as internationalisation, the global marketplace, the power of the internet, and socially responsible marketing. You’ll learn to analyse markets and their behaviours, develop effective brands, and collaborate with non-marketing specialists - an essential skill for successful marketing professionals. You’ll explore the impact of marketing strategies on growth, cash flow, and profit, develop key management skills, and become adept at integrating organisational processes, systems, and people to meet marketing challenges and goals.
Your studies will have an international outlook. You’ll examine business issues globally, learn from international lecturers, and be part of a diverse student body, ensuring you graduate ready to succeed on the international stage in an impactful and rewarding career.
Bachelors degree - 2.2 or equivalent. Any subject area. Please note that if you have studied business before at undergraduate or postgraduate level, there may be some overlap. Therefore we recommend you check the modules carefully to make sure that this course is right for you.
Students living in
Domestic
£13,800 per year
Students from Domestic
This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)
Students from Other UK
This is the fee you pay if the University is not in the same country that you live in (England, Scotland, Wales, Northern Ireland)
£24,300 per year
Students from EU
The amount you'll pay if you come to study here from somewhere in the EU.
£24,300 per year
Students from International
The amount you'll pay if you come to study here from a country outside the EU.
The University of East Anglia (UEA) is a world-renowned university known for its high standard of academic performance across both...
