Marketing has changed with the arrival of the digital era. Today, any business can operate on an international scale via channels. With so much competition, connecting with customers has never been more important.

This industry-accredited masters offers you the chance to explore the latest thinking and techniques in this rapidly changing field.

You'll look at both traditional and digital marketing principles and strategies, as you develop an in-depth understanding of the marketing role in organisations of all shapes and sizes.

Youll also examine the issues and opportunities in marketing, strategy and consumer behaviour.

Career prospects

With the skills youll develop, youll open up a variety of career opportunities. Youll be ready to take on agency or in-house marketing roles, with skills suited to account or communications executive or manager.

Our former graduates are working in many sectors, from advertising agencies to pharmaceutical companies, and financial and legal services to FMCG (fast moving consumer goods), in roles including:

Global Digital Marketing Specialist, BP

Media Executive, Mediacom

Managing Director, Run Creative Ltd

Director of Client Services, Building Blocks (UK) Ltd

Consultant to the CEO, Athens Urban Transport Organisation

Assistant Media Scheduler, BBC Radio 1/1Xtra, Radio 4 and Asian Network

Take the opportunity to network with employers. Manchester has a vibrant creative and digital sector. Impress during an internship or on the live client brief module and you could be rewarded with a job offer.