Overview

Do you want to study a Masters in Marketing in Birmingham? It will expose you to the fundamental skills and attributes you need to become a successful marketer. You will learn how to negotiate the challenges and issues that businesses and third-sector organisations face, in marketing their products, services and experiences.

You will experience working in internationally diverse, team-based projects, collaborating to deliver professional reports and presentations as part of module assessments. These assessments will reflect the professional practice of marketing, including contemporary focus on responsible and sustainable marketing management, in a sophisticated digital world. Throughout the course, the course team will give you the support you need to realise your potential and we look forward to working with you to develop your knowledge, understanding and skills for the marketing career of your choice.

Employability

The MSc Marketing has been designed to meet the needs of the marketing industry, providing you with the practical skills and aptitudes to make an immediate impact and long-term difference in the marketing field. The course aims to prepare you for employment or self-employment in a variety of settings - including business, third-sector and government. Specifically, it will:

• Equip you, on successful completion of the course, with the ability to apply marketing theory and practice in a variety of organisational settings and external environments
• Provide you with the knowledge and skills to respond to global marketing challenges in order to succeed, progress your career and add value to your organisation across global markets
• Develop strategic contemporary marketing content that also can be viewed through a sustainability-focused lens
• Foster your creativity and analytical reasoning so you can deliver effective pitches and produce marketing collateral that is fit-for-purpose
• Develop key transferable skills that will be essential to your career in marketing

The course is suitable for learners from a variety of business backgrounds, as you will develop your expertise in this specific field (i.e. marketing) of business and management.