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MSc - Master of Science
Edinburgh Napier University
Full Time
JAN
18 months
Select a course option
MSc - Master of Science
Edinburgh Napier University
Full Time
JAN
18 months
Select a an exam type
Develop the skills and practical experience required to pursue a career in the marketing and management of festivals, events and conferences
Overview
A career in marketing can take you into almost any sector of business and into workplaces all over the world.
This course is particularly aimed at those who wish to combine the key principles and practice of marketing with a specialisation in the management of festivals, events and conferences.
You’ll be able to make a vital contribution to commercial success in both the private and public sector. The practical applications, based on real business scenarios, will equip you for a marketing career in this fast-growing international industry.
Course details
Marketing requires a wide range of skills. You’ll learn to think analytically and critically examine the issues confronting the global business environment and the festival and events industries.
You’ll develop brand management, quantitative and qualitative research skills and presentation techniques alongside the ability to formulate policies and plans and deliver exciting business or cultural experiences.
You’ll benefit from our strong links within the global marketing, advertising, festival and event industries, as well as guest speakers. You’ll have the opportunity to immerse yourself in marketing practice within one of the most famous festival cities in the world.
Careers
The scope of marketing employment opportunities is wide. Most businesses recognise the need for a marketing function and positions constantly arise in a variety of positions worldwide.
You’ll be particularly well-equipped for marketing roles in the festivals, events and conference industries.
The entry requirements for this course is a Bachelor (Honours) Degree at a 2:2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme. We may also consider lesser qualifications if you have sufficient professional work experience within the industry.
Students living in
Domestic
£8,715 per year
Students from Domestic
The mentioned fee is 2024/25 entry, there may be slight increase in 2025/26 entry.
£18,800 per year
Students from EU
The mentioned fee is 2024/25 entry, there may be slight increase in 2025/26 entry.
£18,800 per year
Students from International
The mentioned fee is 2024/25 entry, there may be slight increase in 2025/26 entry.
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