MSc Marketing with Digital Strategy
Edinburgh Napier University
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Different course options
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Qualification

MSc - Master of Science

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Location

Craiglockhart Campus

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Study mode

Full Time

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Start date

SEP-25

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Duration

1 Year

Course info

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Qualification

MSc - Master of Science

Location

Craiglockhart Campus

Study mode

Full Time

Start date

SEP-25

Duration

1 Year

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Subjects

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Marketing
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Course info

Contemporary society is increasingly described as being ‘post-digital, where technology integrates with and influences every aspect of our lives. Digital marketing strategies and services are no longer regarded as ‘bolt-on or specialist areas, they are now an essential and invaluable part of any communication or marketing strategy. Our MSc in Marketing with Digital Strategy equips you with the digital skills and strategic marketing knowledge to meet current demand for people who can thrive in ...Read more

Contemporary society is increasingly described as being ‘post-digital', where technology integrates with and influences every aspect of our lives. Digital marketing strategies and services are no longer regarded as ‘bolt-on' or specialist areas, they are now an essential and invaluable part of any communication or marketing strategy. Our MSc in Marketing with Digital Strategy equips you with the digital skills and strategic marketing knowledge to meet current demand for people who can thrive in the digital business environment. Suitable for those with no previous marketing knowledge, this higher degree will increase your employability, empowering you to have the confidence and knowledge to meet employers present and future digital and marketing needs, and give you the advanced digital skills necessary to develop new business and marketing opportunities.The course is accredited by the Institute of Data & Marketing (IDM), a leading professional organisation specialising in digital marketing. Youll be able to gain an additional professional qualification (Certificate in Digital and Data Driven Marketing) as part of your studies, and youll also get practical experience in digital and social media analytics as part of this course, greatly enhancing your career prospects.

Key stats

Marketing
WUSCA ranking:
WUSCA student ranking
These are the 2024 rankings, based on ratings given by past and current students.
75/101
CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2025
49th
CUG Ranking
CUG Ranking
Source: Complete University Guide 2025
86th
What students say
V
Vanessa
24 Nov 23

A great supper by all staff members, well-delivered classes with lots of practical opportunities, peaceful study atmosphere and designated spaces. The only thing that could be..Read more

Modules

Modules (Year 1)
IDP Connect

Entry requirements

The entry requirements for this course is a Bachelor (Honours) Degree at a 2:2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme. We may also consider lesser qualifications if you have sufficient professional work experience within the industry.

Tuition fees

Students living in

Domestic

£9,160 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from Domestic

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

£9,160 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from Other UK

This is the fee you pay if the University is not in the same country that you live in (England, Scotland, Wales, Northern Ireland)

The mentioned fee is for Republic of Ireland.

£9,160 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from Scotland

£9,160 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from Wales

£9,160 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from Northern Ireland

£19,750 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from EU

The amount you'll pay if you come to study here from somewhere in the EU.

The amount you'll pay if you come to study here from somewhere in the EU.

£19,750 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from International

The amount you'll pay if you come to study here from a country outside the EU.

The amount you'll pay if you come to study here from a country outside the EU.

IDP Connect

Latest reviews

Latest Policy / Strategic Planning reviews

Policy / Strategic Planning
Policy / Strategic Planning
Marketing
V
Vanessa
24 Nov 23
MSc Marketing with Digital Strategy
A great supper by all staff members, well-delivered classes with lots of practical opportunities, peaceful study atmosphere and designated spaces. The only thing that could be...
Read more
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Uni info

Edinburgh Napier University
219 Colinton Road Edinburgh London EH14 1DJ EH14 1DJ United Kingdom
Nearest tube station: Chesham  192.9 miles away Nearest train station: Slateford  0.4 miles away
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