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MSc - Master of Science
Edinburgh Napier University
Full Time
JAN
16 months
Select a course option
MSc - Master of Science
Edinburgh Napier University
Full Time
JAN
16 months
Select a an exam type
Overview
Contemporary society is increasingly described as being ‘post-digital', where technology integrates with and influences every aspect of our lives. Digital marketing strategies and services are no longer regarded as ‘bolt-on' or specialist areas, they are now an essential and invaluable part of any communication or marketing strategy.
Our MSc in Marketing with Digital Strategy equips you with the digital skills and strategic marketing knowledge to meet current demand for people who can thrive in the digital business environment. Suitable for those with no previous marketing knowledge, this higher degree will increase your employability, empowering you to have the confidence and knowledge to meet employers’ present and future digital and marketing needs, and give you the advanced digital skills necessary to develop new business and marketing opportunities.
The course is accredited by the Institute of Data & Marketing (IDM), a leading professional organisation specialising in digital marketing. You’ll be able to gain an additional professional qualification (Certificate in Digital and Data Driven Marketing) as part of your studies, and you’ll also get practical experience in digital and social media analytics as part of this course, greatly enhancing your career prospects.
Careers
Digitally focused Marketing skills are becoming near-universal requirements for employment. Our MSc in Marketing and Digital Strategy will open up a range of employment possibilities and help give you confidence to future-proof your career. Careers include:
Customer relationship management
Digital media development
Digital marketing management
Computer networking
Search engine analysis.
The entry requirements for this course is a Bachelor (Honours) Degree at a 2:2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme. We may also consider lesser qualifications if you have sufficient professional work experience within the industry.
Students living in
Domestic
£8,715 per year
Students from Domestic
The mentioned fee is 2024/25 entry, there may be slight increase in 2025/26 entry.
£18,800 per year
Students from EU
The mentioned fee is 2024/25 entry, there may be slight increase in 2025/26 entry.
£18,800 per year
Students from International
The mentioned fee is 2024/25 entry, there may be slight increase in 2025/26 entry.
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