MSc Marketing with Digital Strategy 16 months
Edinburgh Napier University
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Qualification

MSc - Master of Science

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Location

Edinburgh Napier University

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Study mode

Full Time

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Start date

JAN

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Duration

16 months

Course info

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Qualification

MSc - Master of Science

Location

Edinburgh Napier University

Study mode

Full Time

Start date

JAN

Duration

16 months

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Marketing
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Course info

OverviewContemporary society is increasingly described as being ‘post-digital, where technology integrates with and influences every aspect of our lives. Digital marketing strategies and services are no longer regarded as ‘bolt-on or specialist areas, they are now an essential and invaluable part of any communication or marketing strategy.Our MSc in Marketing with Digital Strategy equips you with the digital skills and strategic marketing knowledge to meet current demand for people who can ...Read more

Overview

Contemporary society is increasingly described as being ‘post-digital', where technology integrates with and influences every aspect of our lives. Digital marketing strategies and services are no longer regarded as ‘bolt-on' or specialist areas, they are now an essential and invaluable part of any communication or marketing strategy.

Our MSc in Marketing with Digital Strategy equips you with the digital skills and strategic marketing knowledge to meet current demand for people who can thrive in the digital business environment. Suitable for those with no previous marketing knowledge, this higher degree will increase your employability, empowering you to have the confidence and knowledge to meet employers’ present and future digital and marketing needs, and give you the advanced digital skills necessary to develop new business and marketing opportunities.

The course is accredited by the Institute of Data & Marketing (IDM), a leading professional organisation specialising in digital marketing. You’ll be able to gain an additional professional qualification (Certificate in Digital and Data Driven Marketing) as part of your studies, and you’ll also get practical experience in digital and social media analytics as part of this course, greatly enhancing your career prospects.

Careers

Digitally focused Marketing skills are becoming near-universal requirements for employment. Our MSc in Marketing and Digital Strategy will open up a range of employment possibilities and help give you confidence to future-proof your career. Careers include:

Customer relationship management
Digital media development
Digital marketing management
Computer networking
Search engine analysis.

Key stats

Marketing
WUSCA ranking:
WUSCA student ranking
These are the 2024 rankings, based on ratings given by past and current students.
75/101
CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2025
49th
CUG Ranking
CUG Ranking
Source: Complete University Guide 2025
86th
What students say
V
Vanessa
24 Nov 23

A great supper by all staff members, well-delivered classes with lots of practical opportunities, peaceful study atmosphere and designated spaces. The only thing that could be..Read more

Modules

Modules (Year 1)
IDP Connect

Entry requirements

The entry requirements for this course is a Bachelor (Honours) Degree at a 2:2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme. We may also consider lesser qualifications if you have sufficient professional work experience within the industry.

Tuition fees

Students living in

Domestic

£8,715 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from Domestic

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

The mentioned fee is 2024/25 entry, there may be slight increase in 2025/26 entry.

£18,800 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from EU

The amount you'll pay if you come to study here from somewhere in the EU.

The mentioned fee is 2024/25 entry, there may be slight increase in 2025/26 entry.

£18,800 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from International

The amount you'll pay if you come to study here from a country outside the EU.

The mentioned fee is 2024/25 entry, there may be slight increase in 2025/26 entry.

IDP Connect

Latest reviews

Latest Policy / Strategic Planning reviews

Policy / Strategic Planning
Policy / Strategic Planning
Marketing
V
Vanessa
24 Nov 23
MSc Marketing with Digital Strategy
A great supper by all staff members, well-delivered classes with lots of practical opportunities, peaceful study atmosphere and designated spaces. The only thing that could be...
Read more
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Uni info

Edinburgh Napier University
219 Colinton Road Edinburgh Edinburgh, City Of EH14 1DJ United Kingdom
Nearest train station: Slateford  0.4 miles away
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