This course will suit those with a background in business, management, marketing, computer science or information and technology management who wish to advance and reorient their marketing and user experience skills, knowledge and techniques.Why study MSc Marketing & User Experience? Become highly employable by acquiring a combination of marketing knowledge and the technical skills to design and manage the user experienceExpand your knowledge about a range of digital marketing concepts and
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This course will suit those with a background in business, management, marketing, computer science or information and technology management who wish to advance and reorient their marketing and user experience skills, knowledge and techniques.
Why study MSc Marketing & User Experience?
- Become highly employable by acquiring a combination of marketing knowledge and the technical skills to design and manage the user experience
- Expand your knowledge about a range of digital marketing concepts and integrated marketing communication campaigns
- Learn how to design and develop digital products, services and solutions by applying human-centred design principles and techniques
- Explore the psychological theories of decision making and behaviour change and design methods for persuasive technology
- Choose to complete a 30-week work placement with a UX employer to help increase your employability even further.
Course accreditation
The accrediting bodies on this course are renowned industry-wide for promoting excellence and the highest standards, all of which is reflected in the Bournemouth University Business School experience.
Association to Advance Collegiate Schools of Business (AACSB)
Our Association to Advance Collegiate Schools of Business (AACSB) accreditation is a hallmark of excellence that has been awarded to fewer than 5% of business schools worldwide.
Institute of Data & Marketing (IDM)
This course is also accredited by the Institute of Data & Marketing (IDM). Upon successful completion, you will be awarded the IDM Certificate in Digital and Data-Driven Marketing.
Typical starting job roles
After completion of this course typical job roles can include:
- User Experience Manager
- User Experience Designer
- User Experience Researcher
- Digital Marketing Manager
- Omni-channel Account Manager
- Interaction Designer
- User Experience Architect
