In this Masters programme, students will gain an understanding how to effectively develop and implement sustainable marketing strategies and practices. This programme is designed to provide students with a comprehensive understanding of marketing and marketing Strategy and the opportunity to specialise on the core contemporary aspect of Sustainable Marketing.The compulsory marketing modules explore the key concepts upon which modern marketing practice is based. Students are provided with a broad analytical toolkit that will enable them to understand why marketing is so central as a feature of business activity when and how marketing strategies can be developed on a global scale the relationship between firms and consumers, the role of marketing in shaping social change and responding to sustainability issues and the way in which marketing is undertaken between firms. In addition, the programme requires students to develop the kind of critical understanding of business strategy, research methods, responsibility and ethics that would be expected of any marketing executive.