Fuses forward-thinking marketing practice with the broader managerial skills necessary to guide organisations toward growth.Aims to help you master strategic thinking, sharpen your financial literacy for evidence-based decision-making, and explore emerging areas such as sustainability and marketing technologies.Join a global cohort taught by research-active academics access marketing societies, guest lectures and networking events that broaden perspectives and connections.Undertake applied projects reflecting real-world, fast-changing demands of digital platforms.The combination of theory, case studies, and consultancy-style engagements promotes a practical mindset, enabling you to apply your learning to current industry challenges.Course contentYou will join an immersive learning environment that fuses forward-thinking marketing practice with the broader managerial skills necessary to guide organisations toward growth. By studying at the University of Exeter Business School, you benefit from a triple-accredited institution that places research-led insights at the heart of its teaching. Exeter’s commitment to real-world relevance shapes your experience, from interactive discussions rooted in contemporary consumer behaviour to applied projects reflecting the fast-changing demands of digital platforms. This programme’s unique focus on marketing as a management discipline means you gain a comprehensive toolkit: you will master strategic thinking, sharpen your financial literacy for evidence-based decision-making, and explore emerging areas such as sustainability and digital analytics. The combination of theory, case studies, and consultancy-style engagements promotes a practical mindset, enabling you to apply your learning to current industry challenges. At every stage, you will be supported by academic experts who are active researchers and advisors to leading corporations, ensuring your studies remain linked to best practices and future trends.