MSc Marketing Management (Digital) - 16 month
Bournemouth University
Student rating
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( 4.2) View reviews

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Different course options
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Qualification

MSc - Master of Science

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Location

Lansdowne Campus

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Study mode

Full Time

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Start date

JAN

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Duration

16 months

Course info

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Qualification

MSc - Master of Science

Location

Lansdowne Campus

Study mode

Full Time

Start date

JAN

Duration

16 months

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Subjects

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Marketing
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Domestic
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EU
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Course info

This Master’s degree is a conversion course - ideal for graduates who would like to change subjects or career direction in response to the growing demand for graduates in managerial roles with the skills to design and manage digital marketing strategies.Why study MSc Marketing Management (Digital)? Learn about a range of digital marketing concepts underpinned by the digital marketing planning process including analysis, planning, implementation and controlConfidently evaluate the effectiveness ...Read more

This Master’s degree is a conversion course - ideal for graduates who would like to change subjects or career direction in response to the growing demand for graduates in managerial roles with the skills to design and manage digital marketing strategies.

Why study MSc Marketing Management (Digital)?

  • Learn about a range of digital marketing concepts underpinned by the digital marketing planning process including analysis, planning, implementation and control
  • Confidently evaluate the effectiveness of various digital marketing tools
  • While specialising in digital marketing, study broader marketing management concepts such as strategy setting, product development, communications and branding
  • Develop your personal leadership and management skills to become a competent and successful manager
  • Choose to complete an optional 30-week work placement in a marketing-related role to further enhance your employability.

Course accreditation

The accrediting bodies on this course are renowned industry-wide for promoting excellence and the highest standards, all of which is reflected in the Bournemouth University Business School experience.

Association to Advance Collegiate Schools of Business (AACSB)

Our Association to Advance Collegiate Schools of Business (AACSB) accreditation is a hallmark of excellence that has been awarded to fewer than 5% of business schools worldwide.

CIM Graduate Gateway

Gain Chartered Institute of Marketing (CIM) professional qualifications through the Graduate Gateway scheme as well as exemptions towards a CIM Diploma in Professional Marketing.

Institute of Data & Marketing (IDM)

This course is also accredited by the Institute of Data & Marketing (IDM). Upon successful completion, you will be awarded the IDM Certificate in Digital and Data-Driven Marketing.

Typical starting job roles

After completion of this course typical job roles can include:

  • Marketing Manager
  • Digital Marketing Manager
  • Social Media Manager
  • Omni-channel Manager.

Please see our website for the application deadlines. You should apply as early as possible to be considered for your course of choice.? If you require a student visa, apply for the visa as soon as you have an unconditional offer and receive your CAS.?There may be delays in visa processing in your country and you need to be in Bournemouth ready to study for the start of term.

Key stats

WUSCA ranking:
WUSCA student ranking
These are the 2024 rankings, based on ratings given by past and current students.
9/101
CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2025
36th
CUG Ranking
CUG Ranking
Source: Complete University Guide 2025
55th
What students say
W
Wassim
29 Jan 25

My university experience has been a mix of inspiring opportunities and a few challenges. The best part is the access to knowledgeable professors, diverse course options, and a..Read more

TT
Thi Thanh Truc
26 Feb 24

Professors and instructors demonstrate a profound expertise in their fields, making lectures engaging and intellectually stimulating. Their willingness to provide guidance beyond..Read more

Modules

Module Options
IDP Connect

Entry requirements

Students need to have a bachelors Honours degree with 2:2 in any subject, or equivalent.

Tuition fees

Students living in

Domestic

£11,000 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from Domestic

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

This fee is also applicable to students from Channel Islands.

£17,500 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from EU

The amount you'll pay if you come to study here from somewhere in the EU.

The amount you'll pay if you come to study here from somewhere in the EU.

£17,500 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from International

The amount you'll pay if you come to study here from a country outside the EU.

The amount you'll pay if you come to study here from a country outside the EU.

IDP Connect

Latest reviews

Latest Digital marketing reviews

Digital marketing
Digital marketing
Marketing
W
Wassim
29 Jan 25
MSc Marketing Management (Digital)
My university experience has been a mix of inspiring opportunities and a few challenges. The best part is the access to knowledgeable professors, diverse course options, and a...
Read more
TT
Thi Thanh Truc
26 Feb 24
MSc Marketing Management (Digital)
Professors and instructors demonstrate a profound expertise in their fields, making lectures engaging and intellectually stimulating. Their willingness to provide guidance beyond...
Read more
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How Digital marketing students rated:

Student rating
( 4.3) 6 reviews
5 star
67%
4 stars
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3 stars
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2 stars
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How all students rated:

Student rating
( 4.2) 1,375 reviews
5 star
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4 stars
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3 stars
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Uni info

Bournemouth University
Bournemouth University , Poole

Based by the sea in south-west England, just two hours from London by train, Bournemouth University offers more than 80 taught...

Student rating
( 4.2) View reviews
CUG ranking
55th
Bournemouth University
Lansdowne Christchurch Road Bournemouth BH1 3JJ United Kingdom
Nearest train station: Bournemouth  0.2 miles away
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