Curious about studying MSc Luxury Marketingat Glasgow Caledonian University? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.
MSc - Master of Science
GCU London Campus
Full Time
Sep 2026
1 Year
The MSc Luxury Marketing course, positioned within a global context, blends theoretical insights with practical applications to address the ever-evolving demands of the luxury sector. Our meticulously structured curriculum offers you the opportunity to immerse yourself in a range of specialised topics including luxury consumption behaviour, advanced branding strategies, sustainable marketing practices within the luxury domain, responsible leadership and the legal dimensions of brand management. The course is ideal for those with an undergraduate degree in business and seeking to deepen their expertise in luxury marketing. Simultaneously, the course is equally beneficial and accessible to those from non-business backgrounds who are keen to establish a career in luxury marketing. The University has built upon a wealth of expertise in the luxury sector from our academic and honorary professors who come from and continue to work as leaders in industry. Our course is designed to develop a contemporary and comprehensive understanding of luxury marketing, equipping you to become an adept professional in this field. Our commitment is to nurture graduates who are not just academically proficient but are also primed for leadership in the dynamic world of luxury marketing.
Enables students to identify, understand, develop and articulate their key personal abilities in the context of their future career aspirations. Students will be given the opportunity to undertake an industry placement, volunteer, study abroad or take part in desk-based consultancy in order to be better prepared for their personal and professional life.
In today's shifting digital landscape, luxury brands must evolve to meet the needs of their modern digital-savvy customer. This module will help students grasp the fundamentals of digital and social media marketing to engage with their customers, reach new audiences and create exceptional digital experiences. the focus on marketing communications tools is distinctive for the MSc Luxury Marketing program.
One of the core elements of marketing is the creation and implementation of a coherent marketing communications plan to stimulate desired consumer responses and build and enhance brand equity. This module aims to develop students understanding of marketing communication theory and the application of the marketing communications mix. In doing so, the module content serves to provide a critical understanding of how a luxury brand may be marketed within the Global marketplace.
Introduces students to research approaches and time management skills essential for their research project. The module provides essential knowledge of research design across key areas and adopts a critical perspective in comparing and contrasting alternative research models.
Focuses on and contextualises niche aspects of law so as to be accessible to those without the prior legal study of intellectual property law or regulation. It provides foundations for critical, analytical and legally creative thinking while exploring legal issues related to trademarks, domain names, passing off, design rights, patent rights, copyright, and issues relating to advertising standards.
One of the core elements of marketing is the creation of a strong brand identity to stimulate long-lasting consumer-brand relationships and build and enhance brand equity. This module aims to develop students' understanding of branding theory and application of the sustainable marketing theoretical frameworks. In doing so, the module content serves to provide a critical understanding of how a luxury brand may be marketed sustainably within the global marketplace.
This module provides a critical understanding of the main psychological motivations for luxury consumption. students will explore the delicate balance of utilising consumer insights for strategic marketing purposes while safeguarding consumer interests towards responsible marketing practices.
The final element of the programme is the research project, which provides you with an opportunity to design and undertake a piece of original research in a selective area of Luxury Marketing by writing a dissertation or undertaking a consultancy project.
This module will help students grasp the scope and scale of strategic marketing to develop a managerial overview of how marketing interacts with the other functional areas of the luxury business. The main emphasis of the module will be on developing a marketing plan in the luxury business.
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