Introduction

This course focuses on key disciplines such as digital marketing, leadership, and entrepreneurship applied in an international context. This postgraduate degree is designed for marketing professionals and entrepreneurs who aim to improve their employability skills and theoretical knowledge of business and marketing. You will develop the skills and knowledge needed to pursue a career in marketing and general management, or start your own new venture. The course has been designed for today’s modern marketer. Modules have been chosen to reflect the needs of marketing professionals specifically digital marketing; understanding the global customer and brand psychology.

The course modules cover a wide range of contemporary issues and areas of interest in the world of business and marketing. The strategic marketing and new venture development module will give you the practical skills to launch a new product or service into the market. This module will be delivered in conjunction with a more traditional dissertation which will develop the academic skills required of a postgraduate student.

How you'll be assessed

All assessments are assignments based on the eight taught modules together with a dissertation based on an organisation that the candidate is intimately familiar with, or their own business.

Careers

This programme has been developed by academics, together with senior industry professionals, to encapsulate the exact requirements which are required by global marketing organisations. The course is designed to deliver exciting, relevant and forward thinking modules which will give students the skills and knowledge to fulfil their potential and further their career. Moreover, an MSc will provide the opportunity to progress to a DBA or PhD. During your studies there will be the opportunity to participate in the Employability Scheme with the specific objective of enhancing your future employment prospects. This includes CV workshops, interview techniques, career counselling and visits from prospective employers.