MSc International Marketing with Consumer Psychology
Heriot-Watt University
Student rating
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( 4.1) View reviews

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Qualification

MSc - Master of Science

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Location

Edinburgh Campus

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Study mode

Full Time

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Start date

SEP-25

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Duration

1 Year

Course info

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Qualification

MSc - Master of Science

Location

Edinburgh Campus

Study mode

Full Time

Start date

SEP-25

Duration

1 Year

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Qualification

MSc - Master of Science

Location

Edinburgh Campus

Study mode

Part Time

Start date

SEP-25

Duration

2 Years

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Marketing
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Psychology
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Course info

Our MSc International Marketing with Consumer Psychology provides you with detailed knowledge of contemporary marketing concepts and in-depth insight into the boundaries of how international marketing and consumer psychology affect everyday life. The programme has been specifically designed to meet the current and emerging demands of industry, by exploring the impact and added value marketing has for various kinds of stakeholders, to ensure you are highly sought after upon graduation. During ...Read more

Our MSc International Marketing with Consumer Psychology provides you with detailed knowledge of contemporary marketing concepts and in-depth insight into the boundaries of how international marketing and consumer psychology affect everyday life. The programme has been specifically designed to meet the current and emerging demands of industry, by exploring the impact and added value marketing has for various kinds of stakeholders, to ensure you are highly sought after upon graduation.

During the masters programme, youll develop knowledge to define and explain key marketing, consumer psychology, and international marketing terms and parameters and become aware of the range of marketing theories and models available for supporting and understanding a range of international marketing and consumer psychology issues and problems. Youll critically evaluate the role of marketing and consumer psychology within both national and international contexts, including the exploration of how policies, programmes, strategies, and resources are selected and implemented. Youll develop problem-solving skills to various marketing, consumer psychology and international marketing scenarios and generate strategic options for resolving such problems.

Each course will equip you with highly employable expertise and skills across marketing and consumer psychology. Youll have the opportunity to choose an optional course – from sustainable marketing, social media marketing, contemporary business technology, and heritage and cultural marketing – to customise your learning and develop your specific marketing interests. Your international marketing with consumer psychology dissertation will allow you to engage in an independent in-depth critical examination of a particular marketing or consumer psychology topic, which is of interest to you.

Youll benefit from the industry relevance of the programme, which will set you up for life after graduation. Upon completion, youll be able to use a significant range of professional skills, techniques, practices and materials to develop original, creative and practical responses to commercial and digital marketing problems and issues. Youll gain the skills to deal with complex issues and make judgements in situations in the absence of complete or consistent data, as encountered in real-life international marketing environments. Beyond the subject-specific knowledge and skills, youll be given the opportunity to learn and practice transferrable skills such as presentation, communication, analytical, teamwork and ICT skills.

Key stats

Marketing
WUSCA ranking:
WUSCA student ranking
These are the 2024 rankings, based on ratings given by past and current students.
90/101
CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2025
28th
CUG Ranking
CUG Ranking
Source: Complete University Guide 2025
42nd
What students say
D
Daria
05 May 23

The territory of the university is equipped in such a way that students living in university dormitories can fully live without leaving this territory. So, on the territory of..Read more

F
Fiona
27 Feb 23

Great sports union and facilities, course is interesting but a lot of people in course so hard to get to know lecturers. Campus very far away from centre of edinburgh..Read more

Modules

Modules (Year 1)
IDP Connect

Entry requirements

A minimum of honours degree at 2:2 or non-UK equivalent in any academic subject provided that it includes evidence of critical thinking. Applicants with relevant education and work experience may also be considered.

Tuition fees

Students living in

Domestic

£12,344 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from Domestic

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

£12,344 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from Scotland

£24,176 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from EU

The amount you'll pay if you come to study here from somewhere in the EU.

The amount you'll pay if you come to study here from somewhere in the EU.

£24,176 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from International

The amount you'll pay if you come to study here from a country outside the EU.

The amount you'll pay if you come to study here from a country outside the EU.

IDP Connect

Latest reviews

Latest International Marketing reviews

International Marketing
International Marketing
Psychology
D
Daria
05 May 23
MSc International Marketing
The territory of the university is equipped in such a way that students living in university dormitories can fully live without leaving this territory. So, on the territory of...
Read more
F
Fiona
27 Feb 23
Great sports union and facilities, course is interesting but a lot of people in course so hard to get to know lecturers. Campus very far away from centre of edinburgh...
Read more
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How International Marketing students rated:

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( 3.9) 7 reviews
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3 stars
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How all students rated:

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( 4.1) 1,328 reviews
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4 stars
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Uni info

Heriot-Watt University
Heriot-Watt University , Edinburgh

Heriot-Watt University has a 200-year history, and over that time has cultivated an outstanding reputation for its quality of teaching...

Student rating
( 4.1) View reviews
CUG ranking
42nd
Heriot-Watt University
Edinburgh Edinburgh EH14 4AS United Kingdom
Nearest train station: Curriehill  0.4 miles away
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