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MSc - Master of Science
Edinburgh Campus
Full Time
SEP-25
1 Year
Select a course option
MSc - Master of Science
Edinburgh Campus
Full Time
SEP-25
1 Year
MSc - Master of Science
Edinburgh Campus
Part Time
SEP-25
2 Years
Select a an exam type
Our MSc International Marketing with Consumer Psychology provides you with detailed knowledge of contemporary marketing concepts and in-depth insight into the boundaries of how international marketing and consumer psychology affect everyday life. The programme has been specifically designed to meet the current and emerging demands of industry, by exploring the impact and added value marketing has for various kinds of stakeholders, to ensure you are highly sought after upon graduation.
During the masters programme, youll develop knowledge to define and explain key marketing, consumer psychology, and international marketing terms and parameters and become aware of the range of marketing theories and models available for supporting and understanding a range of international marketing and consumer psychology issues and problems. Youll critically evaluate the role of marketing and consumer psychology within both national and international contexts, including the exploration of how policies, programmes, strategies, and resources are selected and implemented. Youll develop problem-solving skills to various marketing, consumer psychology and international marketing scenarios and generate strategic options for resolving such problems.
Each course will equip you with highly employable expertise and skills across marketing and consumer psychology. Youll have the opportunity to choose an optional course – from sustainable marketing, social media marketing, contemporary business technology, and heritage and cultural marketing – to customise your learning and develop your specific marketing interests. Your international marketing with consumer psychology dissertation will allow you to engage in an independent in-depth critical examination of a particular marketing or consumer psychology topic, which is of interest to you.
Youll benefit from the industry relevance of the programme, which will set you up for life after graduation. Upon completion, youll be able to use a significant range of professional skills, techniques, practices and materials to develop original, creative and practical responses to commercial and digital marketing problems and issues. Youll gain the skills to deal with complex issues and make judgements in situations in the absence of complete or consistent data, as encountered in real-life international marketing environments. Beyond the subject-specific knowledge and skills, youll be given the opportunity to learn and practice transferrable skills such as presentation, communication, analytical, teamwork and ICT skills.
A minimum of honours degree at 2:2 or non-UK equivalent in any academic subject provided that it includes evidence of critical thinking. Applicants with relevant education and work experience may also be considered.
Students living in
Domestic
£12,344 per year
Students from Domestic
This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)
£12,344 per year
Students from Scotland
£24,176 per year
Students from EU
The amount you'll pay if you come to study here from somewhere in the EU.
£24,176 per year
Students from International
The amount you'll pay if you come to study here from a country outside the EU.
Heriot-Watt University has a 200-year history, and over that time has cultivated an outstanding reputation for its quality of teaching...
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