Curious about studying MSc International Marketing Managementat Wrexham University? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.
MSc - Master of Science
Wrexham Campus
Full Time
Jan 2027
1 Year
The Master's in International Marketing Management provides the foundations to achieve future management potential within the chosen business field to students who have little or no business work experience. The programme is structured to give you the opportunity to study subject areas through your chosen pathways, while also engaging with core modules across the programme, which allows a breadth of diversity, interconnection and enrichment amongst studies, both in the classroom and the wider student community. Our MSc International Marketing Management programme incorporates distinctive areas of knowledge, skills and mindset traits which contribute to effective performance at a management level within an organisation. Advance your studies at the postgraduate level and build a career in an international marketing management role.
This module provides insights into the factors influencing the formulation and implementation of strategy within an international business environment, taking account of internal and external business and environmental factors and challenges that impact and influence strategy and leadership, and how this translates to management and operations.
This module focuses on the imparting of knowledge regarding the preparation and analysis of financial statements as well as the fundamentals of finance and financial reporting at the national and international levels. It also considers the structure of the financial markets and the environments in which they operate.
You will critically appraise corporate brand management and the importance of digital communications in developing corporate positioning and building brand equity. Within marketing management, you will be able to identify and prioritise key stakeholders, and the influence they have in determining the role for corporate reputation management in global organisations. You will also be able to justify and recommend digital channels and tools effectively to support global corporate reputation.
This module aims to cover the core management issues marketing professionals face within national and international marketing and its services. You will develop skills and knowledge in the key marketing areas of culture, economic forces, political and legal issues, infrastructure. Various topics and international theory will be explored, and there will be a focus on current trends and challenges so that the field of marketing can continually adapt and remain cutting edge.
This module enables you to take a strategic approach to organisational branding and branding strategies that influence its reputation, workforce, products and management across various organisational functions to discover and recognize the value of branding and brand management within the business landscape.
4.4Wrexham University offers a wide range of postgraduate courses, along with part-time and professional qualifications.Ren...
