The International Fashion Retailing (Entrepreneurship and Innovation) master's course is delivered jointly by the Department of Materials and the Masood Enterprise Centre in the Alliance Manchester Business School. This dynamic course considers the links between business strategy, the external environment and innovation which are vital for both established and start-up retail businesses in the global fashion industry. The course will equip you with the essential tools and knowledge to help launch your career in fashion retailing. We use theoretical frameworks and real-world examples, driven by industry, to evaluate how successful fashion retail companies stay relevant and innovative. Find out how nascent entrepreneurial ventures can increase their chance of success in a fast-moving business environment and stay ahead of their competitors. You will also discover how entrepreneurial start-ups and established firms fit within their wider economic, social, political, technological and environmental context, helping you to better understand the landscape of the industry.