Our MSc in Strategic Marketing (Top-up) program is designed for marketing professionals seeking to enhance their strategic marketing skills and advance their careers in this field. This top-up program is ideal for individuals who already hold a relevant postgraduate diploma or equivalent qualification.

With a focus on developing effective marketing strategies, brand management, and consumer behavior analysis, our MSc program equips students with the skills and knowledge needed to excel in strategic marketing roles.

Through a combination of theoretical learning and practical application, students gain a deep understanding of market research, digital marketing, and marketing analytics. They also develop critical skills in strategic planning, market segmentation, and product positioning.

Our experienced faculty, composed of marketing experts, provide invaluable insights into the latest trends and best practices in the industry. This program also offers networking opportunities with professionals from diverse sectors, expanding career prospects.

Take the next step in your marketing career with our MSc in Strategic Marketing (Top-up) program and become a sought-after marketing strategist capable of driving growth and success in today's competitive market.

Course content
The top-up programmes consist of a compulsory single module ‘Consultancy Project Report’ worth 60 credits. The module provides the opportunity for you to examine an area of particular interest within an appropriate organisational context. The module is designed to make a major contribution to your professional and intellectual development, through enabling you to demonstrate your capacity for sustained independent thought, learning and critical reflection.

The purpose of this programme is to deliver a practical and realistic solution to a business-related strategic challenge, which in turn is supported by appropriate reference to theoretical and conceptual analysis.

You will evidence this by producing a ‘Consultancy Project Report’ of 12,000 words.

The Consultancy Project Report is delivered and assessed by our UK based academic team using our virtual learning platform and direct support from your allocated supervisor.

The Consultancy Project module could be completed in one academic term of 15 weeks or may be studied part-time over two terms.