Overview

Gain the digital knowhow to excel in a marketing career anywhere in the world with this specialist degree.

In the 21st century, marketing has transformed into a highly sophisticated process which seeks to understand and address the unique demands of customers and businesses. With the availability of large volumes of data and many varied platforms to promote through, firms of all sizes need a deep appreciation of how to use these to stand out from their competitors. Marketing professionals need a wide range of skills, particularly in the collection, analysis and presentation of data, to successfully meet the highly specific demands of a broad range of consumers.

After gaining an advanced understanding of the external context within which international businesses operate, you will study a broad range of topics including:

• the internal processes that occur within consumers’ minds and how to choose corresponding marketing strategies
• management of internal and external communications aimed at creating a favourable point of view among stakeholders
• data analytics for managers, including the technical aspects of collecting and organising data

Teaching methods

Studying online gives you the freedom to study when and where it suits you – at home, during your lunch hour or anywhere else you have internet access.

Our courses are delivered through a virtual learning environment (VLE) instead of a traditional campus. This means you will have access to your study materials 24/7, including:

• multimedia lecturecasts made up of written content, short videos, animation, audio recordings, infographics, short tests and mini-assignments
• discussion forums for you to chat about the course content with fellow students
• live Q&A sessions with your tutors
• a comprehensive eLibrary of textbooks and academic journals
• support from academic staff and your dedicated Student Support team

​Assessment methods

Rather than fretting about exams, you will be assessed exclusively through assignments. This can be by engaging in discussion forums throughout your modules, completing reflective journal entries, or by submitting longer written pieces.

We are committed to providing frequent and transparent feedback through the following ways:

• Our assessment criteria are designed to be simple and transparent.
• You will always be aware of your current provisional grade, right from the start of the programme.
• You will be able to view your marks clearly in your gradebook whenever you log onto the learning platform.
• There is a 7-day turnaround for marking and feedback of assessed work.
• You will have regular contact with your Student Support team, with whom you can discuss any concerns as soon as they arise.

Career prospects

Businesses across all sectors are in need of talented and knowledgeable marketing professionals to help them stand out and broaden their market share. Whether you hope to move into a marketing role within your current industry or get ahead in your existing marketing career, this course will give you a range of relevant technical and transferable skills.

Job titles you may apply for include: Marketing Executive, Digital Brand Manager, Content Marketing Specialist, Community Manager.

15% Course Scholarship available for the July 2025 intake.