MSc Food Consumer Marketing and Product Development

Course summary

• Develop a broad knowledge and scientific understanding of the principles for developing and preserving, managing food development and quality and commercial product management
• Develop managerial skills, practical skills and behaviour change theories relevant to the food sector
• Benefit from the University's approach to employability
• Opt to spend a year on an international placement

This course has been designed to prepare masters students to work in the international food supply industry. You will gain an understanding of how food can be preserved throughout the distribution chain to ensure the supply, marketing and distribution of safe, wholesome food.

How you learn

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

You will build a broad knowledge of food processing and safety, product development, business to business and consumer marketing and the food chain. You also have opportunities to develop managerial and technical skills relevant to the food sector.

You learn through:

• work-related learning
• group work
• learning sets
• consultancy projects
• research
• peer feedback
• personal reflection
• mentor scheme
• coursework
• essays
• reports

Future careers

This course prepares you for a career in

• technical management
• product development
• product management in the food supply, food manufacturing, food retailing or food service sectors
• food safety
• food analysis
• food manufacturing
• quality assurance
• risk assessment management
• potential progression to PhD
• food consumer and market research
• food merchandising and marketing
• consumer insight
• food innovation.