MSc Fashion and Lifestyle Marketing (16 Months)
Glasgow Caledonian University
Student rating
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( 4.1) View reviews

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Different course options
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Qualification

MSc - Master of Science

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Location

GCU London

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Study mode

Full Time

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Start date

27-JAN-25

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Duration

16 months

Course info

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Qualification

MSc - Master of Science

Location

GCU London

Study mode

Full time

Start date

27-JAN-25

Duration

16 months

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Subjects

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Marketing
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Domestic
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Course info

OverviewA future-focused course exploring the changing fashion industry and the integration of fashion and lifestyle.The fashion industry is dynamic, wherein some sectors have faced a slowdown in sales as consumers shift their spending towards lifestyle goods and experiences.To redress this, lifestyle brands have emerged in the marketplace, wherein fashion is sold alongside, for example, tech products, watches and homeware along with in store experiences, such as yoga classes. These brands ...Read more

Overview

A future-focused course exploring the changing fashion industry and the integration of fashion and lifestyle.

The fashion industry is dynamic, wherein some sectors have faced a slowdown in sales as consumers shift their spending towards lifestyle goods and experiences.

To redress this, lifestyle brands have emerged in the marketplace, wherein fashion is sold alongside, for example, tech products, watches and homeware along with in store experiences, such as yoga classes. These brands exemplify products or services that embody an individual’s interests and attitudes and seek to inspire and guide the consumer's way of life.

Capturing these changes, the MSc Fashion and Lifestyle Marketing programme is designed for students who want specialist knowledge in brand development, buying, merchandising, digital and social media marketing communications, staging the retail experience, design and trend decision making and understanding the connected consumer.

Drawing upon the latest research in the field, students will become specialists in design management and trend analysis, branding, experiential retail marketing, consumer behaviour and marketing communications, all within the context of fashion and lifestyle.

Students then have the chance to explore this theory in a practical setting through work experience, industry visits, guest speakers and live projects.

Graduate prospects

On graduating from this course, students will join the group of British School of Fashion alumni, many of whom occupy a global presence, at senior level in the fashion industry.

Key stats

WUSCA ranking:
WUSCA student ranking
These are the 2024 rankings, based on ratings given by past and current students.
78/101
CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2025
34th
CUG Ranking
CUG Ranking
Source: Complete University Guide 2025
75th
What students say
K
Kimberley
15 Feb 23

Canteen hard to get a..Read more

O
Orin
15 Feb 23

Needs a better..Read more

Modules

Module Options
IDP Connect

Entry requirements

UK honours degree 2:2 (or equivalent) in any subject area.

Tuition fees

Students living in

Domestic

£8,900 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from Domestic

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

£8,900 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from Other UK

This is the fee you pay if the University is not in the same country that you live in (England, Scotland, Wales, Northern Ireland)

This is the fee you pay if the University is not in the same country that you live in (England, Scotland, Wales, Northern Ireland)

£16,200 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from EU

The amount you'll pay if you come to study here from somewhere in the EU.

The amount you'll pay if you come to study here from somewhere in the EU.

£16,200 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from International

The amount you'll pay if you come to study here from a country outside the EU.

The amount you'll pay if you come to study here from a country outside the EU.

IDP Connect

Latest reviews

Latest Fashion / Textiles / Clothing (Craft) reviews

Fashion / Textiles / Clothing (Craft)
Fashion / Textiles / Clothing (Craft)
Marketing
K
Kimberley
15 Feb 23
Fashion Design with Business BA (Hons)
Canteen hard to get a...
Read more
O
Orin
15 Feb 23
Fashion Design with Business BA (Hons)
Needs a better...
Read more
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Uni info

Glasgow Caledonian University
40 - 48 Fashion Street Spitalfields London E1 6PX United Kingdom
Nearest tube station: Aldgate  0.2 miles away Nearest train station: Bethnal Green  0.4 miles away
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