Overview

Develop the skills you need for a career in digital marketing

This MSc Digital Marketing degree develops your employability by focusing on the skills employers need in this dynamic industry. You will study topics including campaign planning, customer insights and global marketing as you prepare for a range of digital marketing opportunities after you graduate.

This course provides a critical appreciation of elements of digital marketing strategies including website development and analytics, consumer behaviour, digital campaign planning and branding within the global marketing context.

You will be introduced to current and relevant examples of digital marketing and have the opportunity to develop digital marketing plans for a range of companies and situations. You will explore contemporary issues in digital marketing in class groups and develop your understanding of the opportunities and multi-channel management decisions facing marketers.

Teaching and Assessment

How you will learn

You will learn in small groups through discussion and tasks set by your lecturers. This course is mainly assessed through coursework.

Careers

Where you could go after your studies

This MSc Digital Marketing degree prepares you for a range of marketing careers including client facing roles and agency work. You will graduate with specific digital marketing knowledge as well as transferable soft skills including communication, teamwork and time management.

Your future job could include:

• Campaign management
• Paid search advertising
• Social media marketing
• Account management
• Campaign management
• Search engine optimisation
• Customer relationship management