MSc Digital Marketing with Advanced Practice
Heriot-Watt University
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( 4.1) View reviews

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Qualification

MSc - Master of Science

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Location

Edinburgh Campus

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Study mode

Full Time

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Start date

SEP-25

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Duration

2 Years

Course info

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Qualification

MSc - Master of Science

Location

Edinburgh Campus

Study mode

Full Time

Start date

SEP-25

Duration

2 Years

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Marketing
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Scotland
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Course info

The MSc Digital Marketing with Advanced Practice programme has been specifically designed to meet the current and emerging demands of the growing digital economy, to ensure you are highly sought after upon graduation. This programme is centred on employability and professional career readiness. If the first year is completed at an appropriate level, youll progress to year two. The second year allows you to embark on a year-long company placement which will help you to develop and reflect on ...Read more

The MSc Digital Marketing with Advanced Practice programme has been specifically designed to meet the current and emerging demands of the growing digital economy, to ensure you are highly sought after upon graduation.

This programme is centred on employability and professional career readiness. If the first year is completed at an appropriate level, you'll progress to year two. The second year allows you to embark on a year-long company placement which will help you to develop and reflect on your learning in a workplace setting. As part of the placement, you will have the opportunity to apply your knowledge in practice and gain real-world digital marketing experience. During the masters programme, youll gain knowledge that covers and integrates the main areas of marketing and digital marketing, including their features, boundaries, terminology, and conventions. Youll gain a critical understanding of general marketing theories, principles, concepts and applications and specialist knowledge of Digital Marketing theories, concepts and principles relating to product and service marketing and consumer behaviours. Youll develop a critical awareness of developments in research and knowledge creation within Digital Marketing and cognate disciplines of sociology, geography and psychology.

Youll develop research-informed learning skills through lecture activities, independent research, coursework, and the dedicated Research Methods Philosophy and Practice course which will enable you to apply critical analysis, evaluation and synthesis to problems at the forefront of digital marketing. Youll be able to identify, conceptualise and define new and abstract problems and issues related to digital marketing and apply a range of standard and specialised instruments and techniques to mitigate such issues.

Each course will equip you with highly employable expertise and skills across digital marketing. Youll have the opportunity to choose optional courses such as digital marketing analytics, social media marketing, psychology for marketing, e-commerce technology and others, to customise your learning and develop your specific marketing interests. As part of the digital marketing dissertation course, you will undertake a company project which will allow you to engage in an independent in-depth investigation of an organisational problem in the field of digital marketing.

Youll benefit from the industry relevance of the programme, which will set you up for life after graduation. Upon completion, youll be able to use a significant range of professional skills, techniques, practices and materials to develop original, creative and practical responses to commercial and digital marketing problems and issues. Youll gain the skills to deal with complex issues and make judgements in situations in the absence of complete or consistent data, as encountered in real-life commercial marketing environments. Beyond the subject-specific knowledge and skills, youll be given the opportunity to learn and practice transferrable skills such as presentation, communication, analytical and ICT skills.

MSc Digital Marketing with Advanced Practice has been awarded the Chartered Institute of Marketings (CIM) Employability Programme Award. Judged by the CIM and its industry partners, the award is based on the programme evidencing eight employability capabilities within the course material expected by employers in the marketing industry today. As a result, you will have a CV that is competitive and attractive to employers.

Key stats

WUSCA ranking:
WUSCA student ranking
These are the 2024 rankings, based on ratings given by past and current students.
90/101
CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2025
28th
CUG Ranking
CUG Ranking
Source: Complete University Guide 2025
42nd
What students say
R
Rushabh
28 Nov 23

Great university to gain knowledge and world..Read more

H
Hardie
28 Nov 23

None..Read more

Modules

Modules (Year 1)
Modules (Year 2)
IDP Connect

Entry requirements

A minimum of honours degree at 2:2 or non-UK equivalent in any academic subject provided that it includes evidence of critical thinking. Digital experience may be helpful. Applicants with relevant education and work experience may also be considered.

Tuition fees

Students living in

Scotland

£12,344 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from Scotland

£24,176 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from EU

The amount you'll pay if you come to study here from somewhere in the EU.

The amount you'll pay if you come to study here from somewhere in the EU.

£24,176 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from International

The amount you'll pay if you come to study here from a country outside the EU.

The amount you'll pay if you come to study here from a country outside the EU.

IDP Connect

Latest reviews

Latest Digital marketing reviews

Digital marketing
Digital marketing
R
Rushabh
28 Nov 23
MSc Digital Marketing
Great university to gain knowledge and world...
Read more
H
Hardie
28 Nov 23
MSc Digital Marketing
None...
Read more
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How Digital marketing students rated:

Student rating
( 4.5) 2 reviews
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4 stars
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How all students rated:

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( 4.1) 1,328 reviews
5 star
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4 stars
53%
3 stars
13%
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Uni info

Heriot-Watt University
Heriot-Watt University , Edinburgh

Heriot-Watt University has a 200-year history, and over that time has cultivated an outstanding reputation for its quality of teaching...

Student rating
( 4.1) View reviews
CUG ranking
42nd
Heriot-Watt University
Edinburgh Edinburgh EH14 4AS United Kingdom
Nearest train station: Curriehill  0.4 miles away
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