Curious about studying MSc Digital Marketing Communicationsat University of Lancashire? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.
MSc - Master of Science
Preston Campus
Full Time
Sep 2027
1 Year
Our innovative online MSc in Digital Marketing Communications is the first of its kind in the UK and will provide you with cutting-edge knowledge in Digital and Social Media Marketing which can enhance your future career prospects. Digital Marketing is an area that is constantly evolving and growing and there is an industry requirement for well-qualified individuals in this field. Our online course primarily focuses on the knowledge required to take on a specialist role in Digital Marketing in a variety of organisations. It will provide you with both digital and creative skills to enhance your future career prospects. Previous Digital Marketing Communications students have gained successful employment in the sector. First UK university to offer the online MSc Digital Marketing Communications course.
This module aims to develop your understanding of digital marketing communication theory and practice. Identifying strategic issues in relation to digital marketing communication and evaluating the opportunities for improved communication. On successful completion of this module, you'll display mastery of the specialised field of digital marketing communications knowledge, employing advanced skills and professional techniques.
Investigate the strategic approach of digital marketing within the business environment. Including social media and search engine marketing/optimisation. You'll develop your knowledge of digital marketing in both the theoretical and application of knowledge. And be challenged to develop a full spectrum digital marketing study as well as a digital marketing and social media strategy.
This module provides an introduction to consumer behaviour from a psychological perspective and explores how it?s related to the rise of an online consumer society. The module aims to investigate the consumers? rational and irrational decisions in the digital era, and to introduce neuromarketing approaches. You'll have an overview of psychological knowledge relating to capturing consumer insight, and includes a consideration of how the brain works.
The module aims to develop postgraduate study and learning skills within the academic context. The module also seeks to encourage you to consider and apply critical thinking and learning skills, as well as reflective practices to encourage introspective and resilient development. You'll also be encouraged to consider future learning needs via professional development planning.
This module aims to equip you to become a skilled and critical researcher in Business and Management by undertaking an academic or practice-oriented research project. It will provide you with the knowledge and understanding to plan and undertake an independent research project. And help you to understand the impact of business and management research on practice, people, organisations or policy, and your own practice.
4.3The University of Lancashire is a multi-campus, internationally regarded university, established in 1828, that today lea...
