MSc Digital Marketing and Analytics
University of Essex
Student rating
This is the overall rating calculated by averaging all live reviews for this uni on Whatuni.
( 4.2) View reviews

Want to know what it's like to study this course at uni? We've got all the key info, from entry requirements to the modules on offer. If that all sounds good, why not check out reviews from real students or even book onto an upcoming open days?

Different course options
2 options available
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Qualification

MSc - Master of Science

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Location

University of Essex

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Study mode

Full Time

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Start date

OCT-26

time
Duration

1 Year

Course info

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Qualification

MSc - Master of Science

Location

University of Essex

Study mode

Full Time

Start date

OCT-26

Duration

1 Year

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Qualification

MSc - Master of Science

Location

University of Essex

Study mode

Part Time

Start date

OCT-26

Duration

2 Years

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Subjects

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Marketing
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Domestic
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EU
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Course info

Digital marketing methods are leading the way in the modern marketing world. From social media trends to using data to optimise website traffic, if you’re not capitalising on digital marketing, you’re losing customers.Digital marketing allows companies to target and reach their audiences within the online space, promote their brand, and sell their products. Analytic methods allow us to determine how effective our digital marketing strategies have been, analysing data and optimising our ...Read more

Digital marketing methods are leading the way in the modern marketing world. From social media trends to using data to optimise website traffic, if you’re not capitalising on digital marketing, you’re losing customers.Digital marketing allows companies to target and reach their audiences within the online space, promote their brand, and sell their products. Analytic methods allow us to determine how effective our digital marketing strategies have been, analysing data and optimising our techniques. It is through these methods that marketing has transformed in recent years, becoming ever more essential for the growth and success of a company.

Key stats

  IDP Connect
WUSCA ranking:
WUSCA student ranking
These are the 2025 rankings, based on ratings given by past and current students.
73/279
CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2026
66th
CUG Ranking
CUG Ranking
Source: Complete University Guide 2026
29th
What students say
P
Pattanan
26 Feb 26

Best aspects The strongest feature of the University of Essex is its academic focus and intellectual culture. Courses are research-led and encourage critical thinking rather than..Read more

M
Michelle
25 Feb 26

The students life and SU are great - there's always some club or society to join, some activity happening - it's wonderful! Plenty of study space and good study snacks and drinks..Read more

Modules

Modules (Year 1)
Modules (Year 1)
IDP Connect

Entry requirements

A 2:2 degree, or international equivalent in one of the following subjects: Marketing, Advertising, Business Administration, Communications, Management, Media studies, Public Relations, Psychology, Commerce, Entrepreneurship, Marketing Information Systems, Retailing.

Tuition fees

Students living in

Domestic

£15,750 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from Domestic

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

Living and accommodation costs (per year, approximately)- 11,256 – 19,197

£24,675 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from EU

The amount you'll pay if you come to study here from somewhere in the EU.

Living and accommodation costs (per year, approximately)- 11,256 – 19,197

£24,675 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from International

The amount you'll pay if you come to study here from a country outside the EU.

Living and accommodation costs (per year, approximately)- 11,256 – 19,197

IDP Connect

Latest reviews

Latest Digital metrics / website analytics reviews

Digital metrics / website analytics
Digital metrics / website analytics
P
Pattanan
26 Feb 26
MSc Digital Marketing and Analytics
Best aspects The strongest feature of the University of Essex is its academic focus and intellectual culture. Courses are research-led and encourage critical thinking rather than...
Read more
M
Michelle
25 Feb 26
MSc Politics, Communications and Data Analytics
The students life and SU are great - there's always some club or society to join, some activity happening - it's wonderful! Plenty of study space and good study snacks and drinks...
Read more
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How Digital metrics / website analytics students rated:

Student rating
( 4.0) 3 reviews
5 star
0%
4 stars
100%
3 stars
0%
2 stars
0%
1 star
0%

How all students rated:

Student rating
( 4.2) 3,338 reviews
5 star
41%
4 stars
46%
3 stars
12%
2 stars
1%
1 star
0%
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Uni info

University of Essex
Wivenhoe Park Colchester Essex CO4 3SQ United Kingdom
Nearest train station: Hythe   0.6 miles away

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