Overview

Develop your understanding of digital marketing strategy, together with the technical and analytical skills needed to work in this data-driven industry – client or agency-side.

Combine traditional marketing knowledge with digital, analytical and social expertise – harnessing global trends in mobile, cloud computing, consumer behaviour and social technologies, and learning how different marketing elements (web, email, social media, affiliate, display advertising) can work together as part of an integrated campaign to target, monitor and convert audiences.

You’ll learn how to gather digital data using a variety of industry tools, analyse your findings using statistical software (from SAS to SPSS), and explore how businesses use this data to construct multi-dimensional customer profiles that not only describe their past actions but also predict their future trends.

Careers

Throughout the year, you'll define and develop your career with dedicated one-to-one support from our Careers, Enterprise & Industry team. They'll help to organise industry placements and build life-long connections.

Through this very specialist programme, we teach you specific skills that can be applied to the fields of:

• Marketing
• Data analytics
• Social media management
• Digital marketing

This means you will have the flexibility to work across various industries of your liking in the specialist areas mentioned above. Our alumni have worked on campaigns for organisations ranging from AC Milan to Ferrero Rocher. Some have also revitalised family businesses, or launched start-ups in the UK and beyond.