Great digital content has one primary quality it makes us pause and want to look, to hear the message, to discover what happens next. Can the creation of such compelling material be a happy blend of good fortune and good timing? No, there is a method, and it can be mastered using skills learned on this practically-focused course. By understanding the language of film you will learn how to improve content. Along with campaign strategy, you will learn engaging visual storytelling techniques (such as mise-en-scene, continuity and montage) that are essential for effective short documentaries, adverts or dramas. You will also learn key news-media production skills, such as interviewing, managing, producing, directing, recording and editing short newsworthy films and podcasts. You will learn the basics of design to create engaging social media content and refine written communication to produce informative thought-leadership articles and blogs.