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As well as exploring a range of specialist marketing subjects, you will delve into the processes behind mining information from large complex databases. You will learn how this data can be manipulated to result in knowledge driven decisions. Developing the ability to create and manage strategic marketing plans, you will recognise the importance of data, globalisation and digital marketing.
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Arden University is a distance and blended learning institution that offers a number of postgraduate qualifications. Students can choose from masters’ degrees and MBAs in a number of subjects, with exceptional flexibility in how they tackle the course.
Arden is a specialist distance learning university, meaning students are presented with everything they need online in a virtual classroom. Lectures, course materials, careers toolkits and more are all available 24/7 so that students can learn around their existing commitments.
Meanwhile, students that opt for a blended learning approach can choose to attend study centres in Leeds, Birmingham, Manchester and London as well as one in Berlin.