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MSc - Master of Science
Merchiston Campus
Full Time
SEP-25
1 year
Select a course option
MSc - Master of Science
Merchiston Campus
Full Time
SEP-25
1 year
Select a an exam type
Overview
The most successful course in Scotland for budding creatives. We teach practical skills and an understanding of the industry required for a career in advertising.
The world of advertising is fuelled by bright minds and creative thinkers. It generates millions of messages that reach consumers via an ever-increasing number of channels.
There are around 14,000 people employed in UK advertising, yet at its heart, only some 8% of employees are what are known as ‘creatives’. These are the art directors, copywriters and planners who are the creative powerhouse of the industry.
This course has been developed in collaboration with the Scottish Institute of Practitioners in Advertising (IPA) and is taught by leading practitioners.
orials. You’ll be given a summative grade at the end of each trimester.
Careers
Creative directors and other senior industry professionals have a strong interest in the course and are always keen to discover new talent. Industry-driven projects will expose you to employers and generate a valuable set of creative ideas that will enhance your portfolio.
Recent graduates have developed interests not only in creative careers but also in planning, account management and media planning/buying - 75% of our graduates have found work in the advertising industry.
Course details
You’ll learn the best way to present your ideas and how to work collaboratively and individually as you create advertising across a variety of media, including print, TV, radio, outdoor and online.
Some live briefs are supported with visits to advertising agencies and we have a field trip to Speyside to research whisky production and marketing.
Your critical evaluation skills will also be developed as you explore the theories behind successful advertising campaigns and critique your own and others’ work.
Students have in recent years won “Yellow and Black Pencils” in the D&AD New Blood awards and medals in the IPA Awards Scotland. We have won Gold awards in International Competitions too.
Careers
Creative directors and other senior industry professionals have a strong interest in the course and are always keen to discover new talent. Industry-driven projects will expose you to employers and generate a valuable set of creative ideas that will enhance your portfolio.
Recent graduates have developed interests not only in creative careers but also in planning, account management and media planning/buying 75% of our graduates have found work in the advertising industry.
The entry requirement for this course is a Bachelor (Honours) Degree at 2:1 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme. Applicants will be required to complete a copy test which will be sent by the School of Arts and Creative Industries and will be invited for an interview following a successful copy test submission.
Students living in
Domestic
£7,280 per year
Students from Domestic
The mentioned fee is 2024/25 entry, there may be slight increase in 2025/26 entry.
£18,800 per year
Students from EU
The mentioned fee is 2024/25 entry, there may be slight increase in 2025/26 entry.
£18,800 per year
Students from International
The mentioned fee is 2024/25 entry, there may be slight increase in 2025/26 entry.
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