MSc Consumer Behaviour

University of Reading

Become an expert in consumer behaviour with this career-focused MSc Consumer Behaviour master’s degree.Study at one of the UK’s leading universities for environmental and ethical performance (the University of Reading is ranked 4th in the People and Planet University League, 2024/25).This programme will guide you to the forefront of consumer-centred business philosophy and prepare you to lead in an ever-competitive and complex world. Whether you work for a global organisation, SME or non-profit organisation, we aim to provide you with an experience that will encourage new and innovative understanding of the consumer-led markets that organisations work in.This degree is suitable for graduates from both business and non-business backgrounds, and was designed to transform graduates from all undergraduate backgrounds into competent consumer-centred professionals. It includes theoretical and practical components, and aims to raise your visibility with an array of external organisations.Choose MSc Consumer Behaviour at the University of ReadingYou will:join the highest placed UK university for Agriculture and Forestry at 20th in the world (QS World Rankings by Subject, Agriculture and Forestry, 2025), with its own farms and specialist facilitiesembrace the latest consumer behaviour thinking, and gain the skills knowledge and understand you need to move your organisation forwardproblem-solve internal and external client-led projects, facilitating active learning throughout your studies.