Growing global demand for data-driven decision-making is transforming industries. Organisations are increasingly recognising the value of leveraging data. The MSc in Business Analytics is designed to provide you with an in-depth understanding of the pivotal role that data plays in shaping business decisions. The course will equip you with the knowledge and skills required to effectively analyse complex datasets, enabling you to drive strategic initiatives within organisations.

Throughout the course you will master key analytical techniques and tools and apply these to real-world business scenarios. This will give you a practical understanding of how big data can be leveraged to enhance organisational performance and drive strategic initiatives within various industries.