In todays business landscape, data is a key source of value, but only for organisations that can effectively capture, analyse, and leverage it for impactful decision-making.

Our dynamic MSc in Business Analytics equips you with the expertise to manage this entire process, from data acquisition to strategic decision-making.

Youll explore both the technical and human aspects of data management, while also learning to navigate the legal, regulatory, and ethical challenges of the evolving data economy. You'll gain practical experience through projects that involve working with real business clients and their data.

Our course emphasises the practical application of knowledge through hands-on business analytics projects using real-world data and cutting-edge technology. Youll gain a solid understanding of business analytics applications while developing a broader critical perspective on data management.

Youll learn how to encompass the entire data life cycle-from creation and storage to integration, manipulation, and deletion-and the ethical management and use of data in decision-making. This course will prepare you for a wide range of rewarding roles in the field, from management and leadership positions in large businesses to consulting and contracting for organisations of all sizes.