Introduction

Enhance your marketing skills and learn how to create and manage a successful brand, with our Masters degree in Cambridge. You know the importance of marketing, both for yourself and your organisation. And you want to grow that knowledge in a digital, brand-orientated way. Branding isn’t just a concept: it can be a way of life for social influencers and those who want to stand out. The skills to manage that brand are highly sought after. The world of marketing moves fast, but at ARU you'll learn the skills you need to keep pace, grow a brand and think strategically about its future.

By studying a Masters in Brand Management, you’ll gain a substantial grounding in the theory that drives the marketing function, and the skills you need to create and manage a successful brand. Taking real-world challenges as our starting point, there's a strong focus on practical, hands-on learning, including the option to take a placement in industry. We’ll deconstruct brands to understand the essence of their appeal, how they create demand for their product, and the ways in which they can cut across cultural boundaries. In doing this we’ll examine a range of marketing techniques and strategies. We’ll also consider the changing environment in which brands operate and their response to innovation, or ‘disruption’. You'll look at the challenges brands face around ethics and sustainability, and how they can communicate their value proposition to consumers. Studying MSc Brand Management at ARU is a great way to develop your career, sharpen your skill-set and learn more about a subject you love.

How you'll be assessed

We place a strong emphasis on practical and professional skills. You’ll be assessed on group presentations, reports, audits, dissertation or work-based portfolio, and the application of digital skills.

Careers

Completing our MSc Brand Management will furnish you with the skills that marketing professionals need to work in a range of sectors and organisations. These skills are in high demand in the fast-paced digital environments that marketing teams work in. As a graduate, you could choose to work in a marketing agency, or you may find a role with the in-house marketing department of a company in a different field. Your knowledge of personal branding and marketing in general could also help you build and grow your own business.