Media, Marketing and Advertising - BA (Hons)

Arts University Bournemouth

BA (Hons) Media, Marketing, and Advertising course provides a dynamic and hands-on learning experience, empowering you to cultivate and refine your skills in crafting marketing strategies and engaging advertising content across various media platforms.

BA (Hons) Media, Marketing, and Advertising course provides a dynamic and hands-on learning experience, empowering you to cultivate and refine your skills in crafting marketing strategies and engaging advertising content across various media platforms. You'll explore the rich history and theory behind marketing and advertising, equipping you to critically evaluate these fields through a social and cultural lens.

In addition, our curriculum delves into the business and strategic aspects of digital production, teaching you how to leverage data sets, analyse consumer behaviour, and devise effective marketing materials and advertising content. Our course emphasises not only effectiveness but also a commitment to responsible practices, preparing you for a successful future in the evolving media landscape.

During the BA (Hons) Media, Marketing and Advertising course, you’ll develop an in-depth understanding of how to analyse consumer psychology and behaviour. You’ll apply this insight alongside your learning about media platforms to strategise for marketing plans and advertising content that's relevant, compelling and responsible.