Combining the strengths of the Bayes Business School and the Media, Culture and Creative Industries department you will learn how to manage media organisations strategically, lead creative people ethically, navigate the regulatory environment adeptly, interpret financial documents effectively, and target audiences precisely.

Programme specification

The programme specification contains more information on how the course is organised, the requirements for progression for each part and credits required for awards.

Teaching and assessment

Your learning will be practical, hand-on and directly influenced by your own interests.

Through your module choices you can specialise in certain media sectors or deepen your knowledge of areas such as marketing and audience analytics.

Alongside our in-house experts, guest speakers from industry regularly teach classes on modules or offer programme-wide workshops.

Module assessments are authentic and based on real-world case studies or industry briefs, providing you with hands-on experience.

Lectures and seminars are interactive, involving simulations and role plays. You will respond to live debates in media management, from #MeToo to ChatGPT.

You will also complete an Independent Project under the supervision of an expert, who will help you mould your specific interests in the professional field of media management into the shape of an applied research project or a practice-based portfolio.